Head of Marketing

23 hours ago

Herzliya, Tel Aviv, Israel No company Full time ₪90,000 - ₪120,000 per year

A leading fintech company based in Herzliya Pituach is seeking a Head of Marketing to lead the company's marketing strategy - from defining business goals to hands-on implementation.

The role includes managing the marketing team, overseeing budgets and performance, and driving significant brand and sales impact.

Key Responsibilities:

*Develop and execute an annual marketing strategy aligned with company objectives.

*Lead and mentor the marketing team across digital, creative, content, communications, and events.

*Manage and optimize the marketing budget to maximize ROI.

*Analyze performance and continuously improve key metrics (ROI, CPL, CAC, conversion rates).

*Oversee digital marketing activities across all major platforms (Meta, TikTok, Google, YouTube, LinkedIn).

*Supervise brand, PR, employer branding, and internal communications.

*Collaborate with Sales, Product, and HR teams to ensure consistent messaging and shared goals.

*Lead product launches, international campaigns, and cross-company initiatives.

*Identify market trends, new technologies, and innovative marketing opportunities.

Manages:

Digital, Content, Media, and Design teams

Requirements:

*Minimum 5 years of experience in digital marketing leadership, including international campaigns.

*Proven experience managing marketing teams and significant budgets.

*Strong analytical mindset and deep understanding of data-driven marketing.

*Background in Fintech / Gaming / Performance Marketing - strong advantage.

*Excellent English (additional languages – advantage).

*Strategic thinker with strong leadership and execution skills.

Success Factors:

*Achieving measurable results while maintaining high team motivation.

*Seamless integration of data, creativity, and business objectives.

*Establishing a unified marketing voice that strengthens brand and customer experience.

*Acting as a true business partner to senior leadership.

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