Marketing Data Analyst
4 days ago
An innovative and passionate international mobile gaming studio, headquartered in Tel Aviv, is actively searching for a
Marketing Data Analyst
to join its great team.
With a team of talented developers, designers, and industry experts, the company continuously pushes the boundaries of what's possible in gaming and is shaping the future of the industry.
As a
Marketing Data Analyst
, you will lead the analytics of the company's marketing department. You will work closely with cross-functional teams to drive data-driven decisions, uncover insights, and improve marketing performance at scale. You will be using advanced statistical analysis techniques and dashboarding tools. You will help us make smart, data-driven decisions, and support the company's growth.
Responsibilities:
- Define, track, and analyze key success metrics to measure the impact of marketing activities and optimize performance.
- Design and implement advanced BI reports and features to generate actionable insights (e.g., LTV, ROI forecasting, automation).
- Conduct deep-dive analyses on marketing trends, user acquisition, and engagement to uncover growth opportunities.
- Collaborate with the game analytics team and studios to refine player experience and maximize retention.
- Present data-driven findings and strategic recommendations to senior leadership, influencing key business decisions.
- Design, execute, and analyze A/B tests to support data-driven decision-making and recommend accordingly.
- Define analytics frameworks and table schemas for marketing.
- Build dashboards and monitor important marketing KPIs.
Requirements:
- 1+ years of hands-on experience in data analysis and SQL.
- BA/BSc degree in Economics, Statistics, Industrial Engineering, Mathematics, or any other quantitative field.
- Experience in gaming or marketing companies is a plus.
- Experience working with mobile measurement partners – strong advantage.
- Proven ability to translate data into actionable insights using BI tools (e.g., Tableau, QlikView, Looker – Looker is an advantage).
- Experience working with GCP – advantage.
- Python skills – advantage.
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