Creative Team Lead

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

Creative Team Lead
We're looking for a brilliant, organized, and highly creative leader to join our team as a
Creative Team Lead
.

In this role, you'll shape the player experience from concept to execution, leading an international team of creative managers. You'll drive innovation by implementing AI-powered workflows, integrating data and performance insights into the creative process, and continuously pushing the boundaries of storytelling and marketing excellence.

Responsibilities

• Directly manage and mentor a team of 4 experienced Creative Managers.
• Lead the development and implementation of AI-driven creative processes to boost efficiency, quality, and storytelling innovation.
• Build, evaluate, and challenge creative workflows to ensure continuous improvement and operational excellence.
• Own creative performance: analyze campaign results, review creative data, and extract insights to optimize assets and messaging.
• Collaborate closely with Data, UA, and Product teams to integrate performance learnings into creative strategy and execution.
• Develop original, engaging concepts that leverage the power of social media to grow and energize our player community.
• Oversee the narrative direction of the game, maintaining creative vision and alignment with brand identity and player expectations.
• Manage and guide a team of copywriters, providing feedback and mentorship to elevate storytelling and content quality.

Requirements

• Minimum of 3 years of proven experience in a managerial role leading creative teams.
• Strong creative writing, scriptwriting, and storytelling skills are essential.
• Proven experience in managing and directing copywriters – required.
• Previous experience as a content manager/writer in the gaming industry – significant advantage.
• Strong analytical mindset with the ability to interpret data, measure creative performance, and translate insights into creative action.
• Familiarity with A/B testing, performance KPIs, and creative optimization processes.
• Deep understanding of American pop culture and current market trends – preferred.
• Excellent communication skills, a collaborative approach, and a positive leadership style.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now

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