Product Marketing Manager

1 week ago

Hod HaSharon Center District, Israel Panaya Full time

We're looking for an experienced, dynamic, hands-on
Product Marketing Manager
to join our growing Marketing team at
Panaya
.

If you're the kind of person who gets excited about turning complex technology into clear, catchy stories that people actually want to read: keep going.

At Panaya, you'll bridge the worlds of product and marketing, transforming technical capabilities into narratives that drive awareness, engagement, and pipeline. You'll be part of a
strong, vibrant marketing team
that moves fast, collaborates tightly with Product, Sales, and Sales enablement, and values initiative, curiosity, and clear outcomes.

Who You Are:

  • You're a
    doer
    : you like to make things happen, not just plan them.
  • You find joy in
    writing
    : whether it's a blog post, a webinar presentation, or a compelling customer story.
  • You're
    curious about technology
    : not afraid to dive in, learn the product, and figure out how it makes users' lives better.
  • You're
    collaborative yet independent
    : you know how to pull the strings and rally colleagues around your ideas.
  • You're
    creative:
    you care about results but love experimenting with fresh approaches.

What You'll Do

  • Be a true storyteller
    grounded in real customer pains, crafting narratives into tangible, engaging offerings.
  • Partner with Product on roadmap/strategy
    and translate releases into clear GTMs &
    Be the voice of the product
    : build effective value propositions, turning features into benefits, and benefits into reasons people care.
  • Outcome-led collaboration:
    orchestrate with Product, Sales, and CS on GTM focus and enablement that produce
    tangible pipeline impact
    and
    adoption gains
    .
  • Own content creation
    : think webinars, product videos, one-pagers, decks, Blogs, case studies, keynotes, eBooks, Data sheets and more.
  • Stay curious
    : continuously learn the product, the competition, the market, and our audience to keep messaging sharp and relevant.
    Run constant market & competitor research
    and propose counter-moves.

Requirements
:

  • 3+ years of
    Product Marketing
    experience, preferably in
    SaaS B2B .
  • Proven experience
    crafting a brand story
    and translating it into clear
    positioning
    ,
    GTM plans
    , and
    campaign messaging
    .
  • A
    self-driven
    , proactive mindset with strong collaboration skills.
  • Exceptional communication skills:
    communicates complex ideas in writing and in the room, clear and confident.
  • AI curiosity and skills
    : you know how to use AI tools to boost creativity, productivity, and insights across your work (think: research, copy, content creation, and analysis).
  • Experience in the
    SAP/ ERP industry
    : strong advantage.

Why Panaya?

Proudly ranked
#7
by
Dun & Bradstreet (D&B)
among the
Best Tech Companies to Work For
, at Panaya, we help global enterprises test and deliver business-critical changes faster and smarter.

You'll join a seasoned, vibrant marketing team that believes in curiosity, agility, and genuine collaboration; where ideas are heard, ownership is encouraged, and success is shared.

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