Conversion Manager

1 week ago

Raanana Center District, Israel B2Tech Full time ₪90,000 - ₪120,000 per year

We are seeking a CRO to manage and optimize the digital customer journey across all online channels.
The CRO will drive measurable improvements in conversion rates using data-driven strategies, testing methodologies, and UX best practices.

This role requires strong analytical skills, a deep understanding of digital user behavior, and a hands-on approach to continuous improvement.

Responsibilities also include programmatic process management to ensure scalable and efficient performance optimization.

YOUR IMPACT:

  • Develop and implement a comprehensive conversion optimization strategy aligned with overall business objectives.
  • Identify growth opportunities across web, mobile, and other digital channels to maximize conversion rates.
  • Design and execute A/B and multivariate tests to evaluate site changes, new features, and user flow improvements.
  • Provide support, feedback, and documentation for the QA team during testing cycles and project releases.
  • Use analytics tools (e.g., Google Analytics) to monitor site performance, user behavior, funnel metrics, and campaign effectiveness.
  • Consult and advise on acquisition projects requiring web development input, ensuring collaboration with third parties for high-quality, on-brand execution.
  • Leverage programmatic advertising platforms to drive user acquisition and improve conversions through targeted campaigns.
  • Implement and manage tracking and tagging solutions on mobile and web platforms to understand customer behavior and support data-driven decision-making for future developments.

OUR REQUIREMENTS:

  • 2+ years of experience with Tag Management Systems, Google Analytics (preferred), and WordPress. Familiarity with cross-browser and cross-platform compatibility, APIs, and tracking methods is an advantage.
  • Strong understanding of digital marketing channels, user acquisition strategies, and e-commerce fundamentals.
  • Proven track record of successfully increasing conversion rates through structured testing and optimization programs.
  • Proficiency with web and marketing analytics platforms.
  • Basic knowledge of HTML/CSS or the ability to understand web development processes is a plus.
  • Comfortable applying statistical concepts for test evaluation and confident in interpreting results.
  • Proactive, creative, and independent, with a curious mindset and broad troubleshooting capabilities.
  • Fluent in English, with strong written and verbal communication skills.

WHAT WE OFFER:

  • Hybrid Work Environment
  • Annual Discretionary Performance Bonus
  • Personalized Learning and Development Programs
  • Long-term Career opportunities
  • Lunch Allowance (800 ILS gross per month)
  • Travel Commute Allowance
  • 18 days of annual leave, including the option of accumulating extra vacation with years of service to the company
  • Birthday Leave
  • Marriage Leave Vacation
  • Service Awards Gifts
  • Outstanding team-building experiences in welfare and social events
  • Variety of Employee Perks
  • Monetary Gifts for Rosh Hashanah and Passover
  • Keren Hishtalmut contribution
  • Keren Pensia
  • Recuperation Pay

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