Product Marketing Director

4 days ago

Herzliya, Tel Aviv, Israel vHive Full time ₪80,000 - ₪120,000 per year

As we continue to grow, we are seeking a dynamic and experienced Product Marketing Director to join our talented Marketing team. You will play a pivotal role in developing and executing strategic marketing plans to drive the success of our product. You will be responsible for understanding market trends, identifying customer needs, and collaborating with cross-functional teams to lead and implement effective product marketing strategies.

Key Responsibilities:

Market Research and Analysis:

  • Conduct comprehensive market research to identify trends, competitor strategies, and opportunities.

Planning:

  • Develop product positioning, messaging, and marketing content that demonstrates clear differentiation compared to competitors.
  • Collaborate with product management to define on-going product positioning, and provide inputs on the roadmap.

Go-to-Market (GTM) Strategy:

  • Create and implement effective go-to-market plans for new product launches.
  • Collaborate with cross-functional teams, including sales, product, and marketing team, to ensure seamless execution.

Content Development:

  • Create compelling marketing collateral, including product presentations, case studies, whitepapers, videos, competitor product analysis.

Sales Enablement:

  • Provide sales teams with the tools, training, and resources needed to effectively communicate product value propositions.
  • Collaborate with sales to gather feedback and insights to continuously refine marketing messaging.

Knowledge base: define needs, establish, update and monitor the customer knowledge base.

  • Curate content involves selecting and organizing information that is relevant and valuable to the target audience. This could include product guides, FAQs, tutorials, troubleshooting tips, and other resources.
  • Utilize analytic tools to track performance and analyze users' behaviors.

Requirements:

Desired Qualifications:

  • Strong technical aptitude: intellectual curiosity with the desire and ability to understand technical concepts, often connecting dots or piecing together thoughts based on incomplete information.
  • Technical credibility: proven ability to establish credibility with product management, technical pre-sales, and other technical audiences.
  • Compelling storyteller: ability to create product stories that resonate with and win over diverse audiences.
  • Excellent written and verbal communication skills: ability to distill and articulate concepts to a broad range of audiences.
  • Organizational execution: work with multiple internal stakeholders including marketing, sales, and product with different and sometimes competing priorities.
  • Self-starter: ability to set priorities, identify any needed support, and identify solutions based on the aligned strategy or other initiatives
  • Situational fluency: ability to influence and motivate others, and perseverance to handle challenging business situations.
  • Highly motivated, collaborative, and hungry to win

Requirements:

  • Enterprise software experience, working at B2B technology or SaaS companies selling into large enterprises, with a multi-product portfolio or a platform.
  • 7-10 years of experience in product marketing, with a proven track record of success.
  • Native English speaker
  • Bachelor's degree in marketing, IT or business, or a related field; MBA preferred.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Telecom experience is a bonus

  • Product Marketing Director

    4 days ago

    Herzliya, Tel Aviv, Israel vHive Full time ₪80,000 - ₪120,000 per year

    As we continue to grow, we are seeking a dynamic and experienced Product Marketing Director to join our talented Marketing team. You will play a pivotal role in developing and executing strategic marketing plans to drive the success of our product. You will be responsible for understanding market trends, identifying customer needs, and collaborating with...

  • Director of Product

    2 days ago

    Herzliya, Tel Aviv, Israel Playtika Full time $150,000 - $200,000 per year

    Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.From our start as a small mobile games company founded in Israel...

  • Director of Field Marketing, EMEA

    2 weeks ago

    Herzliya, Tel Aviv, Israel AppsFlyer Full time

    At AppsFlyer, we believe every challenge is an invitation to innovate.We're looking for a Director of Field Marketing, EMEA to help us shape the future of measurement.In this role, you'll connect global strategy to local execution, ensuring every regional initiative drives measurable impact across pipeline, customer engagement, and brand leadership. You'll...

  • Portfolio Solutions Product Director

    2 weeks ago

    Herzliya, Tel Aviv, Israel Cognyte Full time ₪90,000 - ₪120,000 per year

    Today's world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.For nearly 30 years, the incredible minds at Cognyte around the world...

  • For CST Business Director

    2 weeks ago

    Herzliya, Tel Aviv, Israel Medtronic Full time ₪120,000 - ₪240,000 per year

    At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeAt Medtronic, we value what makes you unique. Be part of a company that thinks differently to solve...

  • Product Marketing Manager

    2 days ago

    Herzliya, Tel Aviv, Israel Nayax Full time ₪90,000 - ₪120,000 per year

    Nayax is a global fintech company (NASDAQ; TASE: NYAX) and a leading provider of cashless payment, consumer engagement, and business management solutions for the unattended retail sectors.we are currently seeking a Product Marketing Manager - (Temporary position, Maternity Leave Replacement) to join our team and help shape how we bring our Attended and...

  • Product Marketing Manager

    2 days ago

    Herzliya, Tel Aviv, Israel Nayax Full time ₪80,000 - ₪120,000 per year

    DescriptionNayax is a global fintech company (NASDAQ; TASE: NYAX) and a leading provider of cashless payment, consumer engagement, and business management solutions for the unattended retail sectors.we are currently seeking aProduct Marketing Manager - (Temporary position,Maternity Leave Replacement)to join our team and help shape how we bring our Attended...

  • Product Marketing Manager

    2 days ago

    Herzliya, Tel Aviv, Israel Nayax Full time ₪60,000 - ₪120,000 per year

    Nayax is a global fintech company (NASDAQ; TASE: NYAX) and a leading provider of cashless payment, consumer engagement, and business management solutions for the unattended retail sectors.we are currently seeking a Product Marketing Manager - (Temporary position, Maternity Leave Replacement) to join our team and help shape how we bring our Attended and...

  • Marketing Creative Manager

    2 weeks ago

    Herzliya, Tel Aviv, Israel Playtika Ltd Full time ₪90,000 - ₪120,000 per year

    Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.  From our start as a small mobile games company founded in...

  • Marketing Creative Manager

    2 weeks ago

    Herzliya, Tel Aviv, Israel Playtika Full time ₪90,000 - ₪120,000 per year

    Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We're on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.From our start as a small mobile games company founded in Israel...