Product Marketing Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Lasso Full time ₪90,000 - ₪120,000 per year

Lasso is on a mission to secure the use of LLMs in the real world protecting data, privacy, and businesses from AI threats. From the first line of code to protecting real-world data, every decision matters. If you're ready to shape the future of AI security - we would love to hear from you

We are growing fast and looking for a Product Marketing Manager (PMM) who is passionate about translating complex technical capabilities into compelling customer value stories. If you thrive at the intersection of product, sales, and marketing, and love working in a fast-paced cybersecurity startup and ready to shape the future of AI security, this is for you.

Responsibilities:

  • Define Lasso Security's product messaging, differentiation, and positioning in the market to make our value crystal clear to prospects and customers
  • Turn complex product features into clear business benefits that resonate with technical and business decision-makers
  • Own all product related content (from ideation to publishing): videos, blogs, sales decks, and technical marketing assets to support campaigns
  • Competitive Analysis - research competitors, market trends, and buyer personas to craft compelling and differentiated narratives
  • Enable the sales team with the right messaging and materials to accelerate deals
  • Cross - functional collaboration with product, sales and marketing teams to align messaging and go-to-market activities
  • Drive call-for-papers (CFPs) submissions and stage opportunities to establish Lasso as a thought leader
  • Use data-driven insights to guide strategy and measure impact
  • Use AI tools creatively to enhance efficiency and scale impactful content

Requirements:

  • Native - level English with exceptional writing and storytelling skills
  • Cybersecurity experience (must) - B2B SaaS, enterprise software
  • 3+ years of Product Marketing experience
  • Proven ability to own messaging and product content end to end
  • Strong project management skills and ability to drive initiatives from ideation to execution
  • Understanding of technical products and how to effectively position and market them to technical and non-technical audiences
  • Analytical and mindset, with experience measuring product marketing impact using tools like Hubspot and Figma or similar

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