User Acquisition Manager

1 week ago

Tel Aviv, Tel Aviv, Israel CrazyLabs Full time ₪90,000 - ₪120,000 per year

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.

What you will be working on:

  • Working and understanding different range of networks (social, SDK networks, DSP, and more)
  • Identify, negotiate, and develop creative and innovative solutions for user acquisition.
  • Serve as an expert in user acquisition, staying up-to-date with industry trends and proactively identifying potential risks and opportunities.
  • Own a portfolio of hyper/hybrid causal games and be responsible to achieve scale while meeting profit goals.
  • Work closely with the creative and ASO teams to co-direct and optimize creative strategy.
  • Work with the Data Analytics team to improve on the reporting and optimisation efforts
  • Communicate plans, status and challenges to top management and large teams.
  • Improve and share your knowledge in the marketing team and help others grow their skills.
  • Build relationships and manage strategic marketing conversations with our UA partners
  • Connect & initiate relationships with new partners and technology providers
Requirements

Requirements

  • 2+ years of experience in hands-on mobile gaming UA
  • Love for games
  • Creative mindset with an ability to influence the creative strategy of your games
  • Strong understanding in social channels like Facebook, TikTok, and Google – a must
  • Strong understanding of and experience with MMPs such as Adjust and AppsFlyer
  • Highly analytical, with deep understanding of cohort analysis and UA metrics
  • Strong communication skills with the ability to effectively collaborate with cross-functional teams
  • Proactive, hands-on approach with a strong test-and-learn mindset

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