Product Marketing Manager

1 week ago

Center District, Israel Check Point Software Full time $90,000 - $120,000 per year

We are looking for a Customer Product Marketing Manager to be responsible for driving SASE adoption with a focus on existing Check Point customers.

Major Responsibilities

  • Develop product messaging that resonates with target audiences.
  • Create compelling content such as solution briefs, blog posts, whitepapers, case studies, webinars, and newsletters.
  • Develop and share customer success stories and testimonials.
  • Analyze customer feedback to inform marketing strategies.
  • Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
  • Create and execute targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
  • Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.

Desired Background

  • 3+ years of experience in B2B product marketing, ideally in cybersecurity, SaaS, or enterprise software space (SASE an advantage).
  • Bachelor's degree in marketing, Communications, or a related field.
  • Strong storytelling skills with experience in customer-focused roles.
  • Proven ability to partner cross-functionally with product, customer success, sales, and marketing teams.
  • Demonstrated success building customer advocacy programs and executing retention or expansion campaigns.
  • Experience managing customer communications, with strong writing and editing skills.
  • Analytical mindset with experience measuring marketing impact through tools like Salesforce, Marketo, or similar.
  • Strong project management abilities to drive initiatives from ideation to full execution.
  • Excellent, native-level, English.

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