
Paid Search Optimization Specialist
1 week ago
Digital Marketing Strategy Role
\We are seeking a highly skilled digital marketing professional to join our team as a Campaign Manager. In this role, you will be responsible for developing and executing digital marketing strategies that drive results.
\You will work closely with cross-functional teams to analyze campaign performance and optimize planning to maximize ROI. Experience directly managing paid search programs or in-depth data analysis is a must.
\A bachelor's degree in marketing, advertising, or a related field is required. A master's degree is a plus. Proficiency in Microsoft Office, Google AdWords, and Google Analytics is essential.
\Responsibilities:
\- \
- Manage Google ad campaigns related to search across multiple product lines and business units.\
- Analyze campaign performance to optimize planning and execute digital strategies that maximize ROI.\
- Evaluate, approve, and execute email campaigns, monitor performance, and manage lists.\
- Prepare clear, informative reports for paid search activities.\
- Develop an in-depth understanding of available marketing tactics within Google's ad programs.\
- Minimum Requirements include 1 year of experience directly managing paid search programs or in-depth data analysis.\
- Bachelor's degree in marketing, advertising, or a related field. Master's degree a plus.\
- Proficient in Microsoft Office, Google AdWords, and Google Analytics.\
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