Product Manager

4 days ago


Raanana Center District, Israel Ethosia Full time

Position: Product Manager – Mobile Applications

Role Overview:

The Product Manager for mobile applications is the single point of ownership for the entire product lifecycle — combining high-level strategic planning with hands-on execution.

In this role, you will define and drive the product roadmap, own feature definition, and work closely with development, design, and business teams to deliver innovative, user-centric mobile experiences. The role requires balancing inbound (requirements, definition, execution) and outbound (market analysis, go-to-market, stakeholder communication) responsibilities.

Key Responsibilities

  • Product Vision & Strategy:
    Define and communicate the vision and long-term strategy for the company's mobile applications, ensuring alignment with company goals and user needs.
  • Roadmap Ownership:
    Develop, maintain, and communicate a clear, prioritized product roadmap. Balance high-level planning with the flexibility to adapt to changing priorities.
  • Feature Definition & Execution:
    Gather and prioritize requirements from users, stakeholders, and market research. Translate these into detailed user stories and acceptance criteria for development teams. Be hands-on in defining, refining, and validating features throughout the development cycle.
  • Cross-Functional Collaboration:
    Work closely with engineering, QA, design, and business teams to ensure the successful delivery of features and releases. Facilitate communication and alignment across all stakeholders.
  • Market & User Research:
    Conduct ongoing market and competitor analysis. Gather user feedback and analyze app usage data to inform product decisions and continuous improvement.
  • Go-to-Market & Stakeholder Communication:
    Support go-to-market activities, including launch planning, marketing, and sales enablement. Clearly communicate product updates and strategy to internal and external stakeholders.
  • Performance Monitoring:
    Track product KPIs and user engagement metrics. Use data-driven insights to iterate and optimize the product.

Qualifications

  • 5+ years of product management experience, preferably with mobile applications (iOS/Android).
  • Proven ability to manage both inbound (requirements, definition, execution) and outbound (market, go-to-market) product activities.
  • Strong understanding of mobile app development processes and agile methodologies.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Analytical mindset with experience using data to drive product decisions.
  • Bachelor's degree in Computer Science, Engineering, Business, or a related field.

Additional Details:

Full-time position in a hybrid model (from the company's offices in Raanana and from home), reporting to the VP of Product Management.


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