Field Marketing Manager, West/Central

24 hours ago

New York Israel Vega Full time

Vega is one of the fastest-growing startups in cybersecurity, redefining security analytics and operations with an AI-native platform for the SOC. We are building the next-generation operating system for security teams. Vega is already delivering real impact at some of the world's largest organizations - improving detection, unlocking the value of their security data, and reducing cost and complexity. With HQs in New York and TLV, we're looking for people who want to be a part of the next rocket-ship in cyber.

Reporting to the Field Marketing Director, we're looking for a Field Marketing Manager to act as the in-region marketing owner for our go-to-market team.

You'll align with the RVP Sales in the region to build quarterly territory plans, run high-impact programs that drive pipeline, and help scale repeatable field motions across events, ABM, partners, and community.

This role is available to candidates located in PST or CST time zones, targeting candidates in CA or TX/IL.

WHAT YOU WILL DO

  • Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals.
  • Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences. You will own everything from concept to execution to follow-up.
  • Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals.
  • Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations.
  • Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
  • Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths 
  • Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
  • Own the regional budget: Plan spend, forecast, track, and optimize

WHAT YOU WILL BRING

  • 2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred).
  • Proven success partnering with Sales on territory planning and delivering measurable pipeline impact.
  • Strong project management; you can run multiple programs simultaneously without dropping details.
  • Experience with Salesforce and Hubspot and comfortable with basic attribution reporting.
  • Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders.
  • Up to 25% travel in region (some international trips may be required)

NICE TO HAVE

  • Experience running partner/channel co-marketing motions.
  • Experience with ABM tools and field ABM playbooks.
  • Familiarity with SOC/SIEM/security analytics audiences.

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