Full Stack Marketing Manager

2 days ago

Tel Aviv, Tel Aviv, Israel Powtoon Full time ₪120,000 - ₪180,000 per year

About Powtoon
Powtoon is the world's leading DIY video creation platform, with over 40 million users and a presence in nearly every Fortune 500 company. We're expanding our team to support our B2C SaaS platform, Impact, and launching Powtoon Imagine, a new suite of AI tools. Our goal is to take Powtoon's growth to the next level through innovative marketing strategies, cutting-edge automation, and data-driven user acquisition.

About The Role

  • Powtoon is seeking a dynamic and results-driven Marketing Manager to lead core marketing initiatives and drive new, creative ways to expand its reach
  • This role combines traditional marketing operations with an entrepreneurial focus on high-impact growth initiatives
  • This position is for someone who is a hands-on growth manager (incl. Ppc hands-on), loves to execute business or growth ideas end-to-end, and is a natural team player

Your day to day responsibilities will include:

  • Optimise Powtoon's existing traffic engines (Google, Meta, Linkedin)
  • Monitor website analytics and drive ongoing optimization
  • Build an acquisition strategy to supplement Powtoon's existing traffic engines
  • Use the most cutting edge tools, technologies and best practices
  • Scale and reach new audiences and niches
  • Collaborate with a team of marketing specialists
  • Act as an owner, identifying and spearheading new growth opportunities
  • Develop and launch innovative marketing and growth strategies that create competitive advantages
  • Operate with an entrepreneurial mindset, experimenting with unconventional tactics

Requirements

  • 5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
  • English - mother tongue level - MUST
  • Hands on PPC experience- MUST
  • Experience working in a product led company- MUST
  • Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools
  • Robust data analysis skills and experience with analytics tools, and Ability to drive actionable insights
  • Problem-solving abilities with results and detail oriented approach
  • Ability to communicate results to management in a clear executive summary format
  • Self-motivated, proactive team player with a positive attitude
  • Ability to be agile and work in a fast and dynamic start up environment

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