Social Media Marketing Specialist
24 hours ago
אחראי/ת על ניהול, פיתוח והובלת נוכחות המותג במדיה החברתית, בניית אסטרטגיות שיווקיות מותאמות לקהלי יעד, יצירת קשרים ושיתופי פעולה עם משפיענים, והגדלת המודעות למותג והמעורבות בפלטפורמות הדיגיטליות.
פיתוח וניהול אסטרטגיית תוכן לכלל הפלטפורמות (פייסבוק, אינסטגרם, ואטסאפ טיקטוק, לינקדאין).
ניהול והובלה של ימי צילום והפקות סושיאליות.
זיהוי וגיוס משפיענים מתאימים לקמפיינים ופעילויות שיווקיות.
בניית תוכניות ושיתופי פעולה עם יוצרי תוכן מותאמות למותג.
מעקב ודיווח הכולל ניהול דוחות ובקרה, הכנת מצגות המציגות אסטרטגיה וביצועים חדשיים וזיהוי תובנות עסקיות מהמדיה החברתית.
דרישות:
ניסיון קודם בניהול מדיה חברתית ומשפיענים במותג B2C לפחות חמש שנים.
יכולות קריאייטיב גבוהות, כתיבה שיווקית והבנה עסקית.
שליטה באנליטיקה וכלי מדידה.
ידע והבנה במיתוג ושיווק אסטרטגי.
היכרות עם משפיענים מתחום מסוים (, טכנולוגיה, וכו) או ניסיון עם מותגים גדולים יתרון
תודעת שירות גבוהה ויחסי אנוש טובים
-יכולת עבודה עצמאית ומול ממשקים רבים.
-ידע באפליקציות עריכה (לדוגמה CapCut, Canva, InShot)
-ידע בתוכנת Adobe Premiere Pro - יתרון
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