Product Designer

2 days ago

Tel Aviv, Tel Aviv, Israel IBI Investment House Full time $80,000 - $120,000 per year

About the Company

Roeto is growing – and this is your moment to join.

What began as a CRM system is now evolving into an intelligent platform that's redefining how financial advisors work, think, and deliver value.

The system is already in daily use, but we're rebuilding its core from the ground up – with one clear goal: to lead the next generation of technology solutions for the financial advisory world.

About the Role

Roeto is transforming from a traditional CRM into an intelligent operating system for financial professionals. We're building the next generation of tools that connect data, people, and insights- and design is at the heart of this transformation.

As a Product Designer (UX/UI), you'll lead design for a complex web-based platform used by thousands of financial advisors and 800K Israelis . This is a hands-on role with full ownership — from research and ideation to pixel-perfect delivery.

Responsibilities

  • Own the end-to-end design process for complex web applications — from user research and UX architecture to UI design and implementation handoff.
  • Lead the design of CRM/OS modules, dashboards, and workflows used by financial professionals daily.
  • Conduct user interviews, map journeys, and translate insights into intuitive flows and design systems.
  • Collaborate closely with Product and Engineering teams to create experiences that are not only beautiful but highly functional.
  • Maintain and evolve the Design System, ensuring consistency and scalability across products.
  • Integrate AI-driven design thinking into user experience automation, personalization, and insight-based interfaces.
  • Present design concepts clearly through storytelling, prototyping, and rationale.

Qualifications

  • 4+ years of experience as a Product Designer or UX/UI Designer for complex web applications (SaaS, CRM, or internal enterprise systems).
  • Proven end-to-end product design expertise — from discovery to delivery.
  • Strong UX research skills: interviews, journey mapping, usability testing.
  • Proficiency with Figma and design systems frameworks.
  • Experience collaborating directly with developers and understanding front-end constraints.
  • Portfolio demonstrating strong product thinking, process, and impact.

Nice to Have

  • Experience creating or managing a Design System in a growing organization.
  • Understanding of AI-integrated UX (automation workflows, personalization, data-driven insights).
  • Experience in product-led B2B SaaS companies.
  • A proactive, ownership-driven mindset.

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