Head of Marketing

1 week ago

Ramat Gan, Tel Aviv, Israel Viewz Full time ₪120,000 - ₪150,000 per year


About Viewz

Viewz is the next-gen AI finance team for SMBs. Powered by the Thinking General Ledger and continuous oversight by finance professionals, Viewz unifies clean, standardized data, automated workflows, and real-time dashboards in one simple solution. We help teams spend less time collecting and more time deciding.


The Role

We are hiring a founding
Head of Marketing
. You are equal parts strategic leader and hands-on executor. You will own brand and positioning, pipeline generation, website and social, and partner closely with the founders and CRO to shape how the world experiences Viewz.


What You'll Do

  • Own marketing strategy, messaging, and category narrative for SMB finance buyers in the US
  • Build the US brand: website ownership end to end (CRO, SEO), content, social, and design standards
  • Design and run multi-channel campaigns that reach founders, CFOs, VPs Finance, and Controllers
  • Stand up demand gen and product marketing: positioning, launches, pricing inputs, sales enablement
  • Build partner programs with CPA networks, ERP ecosystems, and VC platforms for referrals and co-marketing
  • Set up the stack: lead flows, CRM, marketing automation, attribution, dashboards, weekly and quarterly reviews
  • Represent Viewz at events and meetups, drive speaking opportunities and earned visibility
  • Plan, budget, hire, and manage a small high-output team and best-in-class freelancers or agencies


What We're Looking For

  • Proven experience in fintech or finance SaaS for B2B in the US market
  • Hands-on brand builder for the US: marketing, website, social, content that moves pipeline
  • Campaign creation and measurement end to end: plan, execute, analyze, optimize, hit targets
  • Strategic and analytical thinker with crisp writing for executive audiences
  • Native or native-level English, strong collaboration skills, fast execution on short timelines
  • Tools: HubSpot or Salesforce, marketing automation, GA4, LinkedIn and Google Ads, SEO


Success Metrics

  • Qualified pipeline creation and coverage vs. targets
  • CAC payback under 12 months
  • Conversion lift across the funnel: Lead to SQL, SQL to Win
  • Website and content impact: demo rate, organic growth, share of voice


Why This Role

Join at the ground floor of a category-defining product for SMB finance. Work with seasoned founders, ship quickly, and own the narrative that helps teams move from spreadsheets to decision-grade finance.

Reports to:
CRO

Location:
Ramat Gan

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