Senior UX/UI Expert

2 weeks ago


Petah Tikva Center District, Israel NGsoft Full time ₪90,000 - ₪120,000 per year

Senior UX/UI Expert

We're seeking an experienced
UX/UI Expert
with a strong background in user research, usability testing, and cross-functional leadership.

This is your opportunity to tackle significant challenges in customer experience and make a real impact on our product strategy.

What You'll Do

Research & Discovery

  • Lead qualitative and quantitative research processes to understand user needs, barriers, and behaviors
  • Conduct usability tests, user interviews, and analyze usage data to generate actionable insights
  • Identify usability issues and transform them into design opportunities

Strategic Design

  • Transform complex business objectives into clear, practical, and inspiring experiential solutions
  • Develop solutions, create prototypes, and lead user testing to validate concepts
  • Influence product strategic direction through critical thinking, professional depth, and real-world insights

Cross-Functional Collaboration

  • Work closely with product, marketing, development, and data teams with a systemic perspective
  • Drive initiatives and lead through excellent interpersonal communication
  • Manage multiple stakeholders while maintaining clarity and focus

Innovation & Excellence

  • Work within existing design systems while pushing boundaries
  • Bring vision, curiosity, and original thinking combined with precision and prioritization
  • Design for complex systems with attention to detail and user-centered approach

What We're Looking For

Must Have

  • 5+ years of UX experience
    with emphasis on user research, behavioral analysis, and leading cross-organizational processes
  • Full mastery of design tools
    : Figma, prototyping tools, and research tools (quantitative and qualitative)
  • Hands-on experience
    conducting usability tests, interviews, usage data analysis, and deriving actionable insights
  • Proven track record
    working with development teams, product managers, and various stakeholders
  • Excellent communication skills
    and ability to lead through influence
  • Strong self-management
    and time management abilities, including handling multiple projects simultaneously
  • Portfolio showcasing
    complete UX problem-solving processes – from identification to effectiveness validation
  • Fluent English
    – for conducting user interviews and working with international teams

Strong Advantages

  • Experience in
    fintech, payments, or financial services
  • Working with
    design systems (DSM)
  • Designing for
    complex systems and enterprise solutions
  • Data-driven approach
    to design decisions
  • Experience with
    A/B testing and analytics tools

Who Thrives in This Role?

We're looking for people who:

  • Think like researchers
    – curious, methodical, insight-driven
  • Act like leaders
    – proactive, strategic, influential
  • Balance
    big-picture vision
    with attention to detail
  • Are comfortable with
    ambiguity and complexity
  • Bring both
    creativity and analytical rigor
  • Value
    collaboration
    and can navigate organizational dynamics

Why Join Us?

Strategic Impact
– Shape the product direction, not just screens

Complex Challenges
– Work on meaningful problems that matter

Collaborative Culture
– Partner with talented, passionate teams

Growth Opportunities
– Continuous learning and professional development

Modern Stack
– Work with cutting-edge tools and methodologies

Ready to Make an Impact?

If you're passionate about understanding users, solving complex problems, and creating experiences that truly matter – we want to hear from you.


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