POP - Director of Economy

1 week ago

Tel Aviv, Tel Aviv, Israel Playstudios Full time ₪90,000 - ₪120,000 per year

Playstudios is a visionary social gaming company that brings millions of people together to play, meet, and interact. We're looking for a talented Director of Economy to join our largest studio's management team.

Responsibilities:

  1. Economy Design & Optimization – Build and manage the in-game economy, including our currency systems, pricing models, and reward structures, focusing on enhancing game experience and growing monetization. 
  2. Team management  – manage a team of game economists, provide professional training, mentorship and leadership. 
  3. Data Analysis & Behavioral Insights – Collect, analyze, and interpret player behavior across multiple data sources to drive strategic decision-making.
  4. Dynamic Economy Balancing – Implement data-driven adjustments to maintain a sustainable balance between fun gameplay and business objectives.
  5. Player Segmentation & Personalization – Develop advanced segmentation models based on behavior, preferences, and spending patterns to enable targeted strategies.
  6. Collaboration with LiveOps – Partner with LiveOps to design personalized offers, events, and promotions that maximize engagement and monetization
  7. Experimentation & Testing – Design and run A/B tests and other controlled experiments to measure the impact of economy changes, new features, and promotional strategies.
Requirements
  • Bachelor's degree in Economics, Business, Mathematics, Statistics, or a related field (Master's degree preferred).
  • Proven experience in game economy design and/or data analysis within gaming or a related industry.
  • Strong grasp of virtual economies, free-to-play models, and in-game monetization mechanics.
  • Analytical mindset with proficiency in data tools and methodologies.
  • Passion for games, with a deep understanding of player motivations, behaviors, and industry trends.
  • Excellent communication skills with the ability to translate complex data into clear, actionable insights.

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