Tel Aviv-Yafo, Tel Aviv District, Israel Product Marketing Manager
4 days ago
Tel Aviv-Yafo, Tel Aviv District, Israel
Established in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 100 industry professionals. Our vision is to foster a safer digital landscape for small and medium businesses across the globe. To this end, we introduced our comprehensive all-in-one Secure & Insure platform, and continue to grow and expand our team, our partnerships and our revenue.
We are looking for a Product Marketing Manager who naturally sees the world through the customer's eyes. This person is curious, empathetic, and driven to understand how our products can make a real difference for our users. This role bridges product, sales, and marketing. You'll contribute with market insights (competitive research), crafting compelling narratives, enabling our go-to-market teams and distribution channels. You'll also play an active role in analyzing market and competitive dynamics to help shape our positioning and inform how we bring products to market.
Responsibilities
- Competitive Intelligence: Analyze market trends, customer insights, and competitor activities to inform strategy and identify opportunities.
Market Positioning & Messaging: Develop clear, differentiated, and value-driven messaging that articulates the unique benefits of our products. - Go-to-Market: Execute product launches and campaigns in close collaboration with Product, Sales, and Customer Success teams.
- Sales/Distribution Enablement: Create materials such as pitch decks, one-pagers, battlecards, and product guides to empower the sales team.
- Content: Collaborate with the marketing team to produce varying assets (may be case studies, whitepapers, and website content among others) that support product awareness and demand generation.
Requirements
- 2+ years of experience in product marketing or market insights, preferably within the cybersecurity space.
- Strong storytelling and communication skills, with an emphasis on clarity and authenticity.
- Genuine interest in market research, competitive analysis, and developing feature comparisons or battlecards.
- Creative thinker who enjoys experimenting with new ways to tell stories and highlight product value.
- Skilled at adapting messaging for different audiences and uncovering the distinct challenges and motivations that drive them.
- Experience in cybersecurity - advantage.
- Exposure to small business or MSP (Managed Service Provider) ecosystems - advantage.
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