Director of Social

Description
Helfy is a fast-growing startup in the medical/health-tech space. We're expanding our global presence and building a powerful brand, and we're looking for a creative, strategic, and hands-on leader to shape our social media and influencer ecosystem.

Responsibilities

• Develop and lead Helfy's full social media strategy across all major platforms.
• Manage daily operations of social channels including TikTok, Instagram, Reddit, and YouTube.
• Build concepts, messaging, and creative directions that reflect Helfy's brand and mission.
• Work closely with the studio team, photographers, and editors to produce high-quality content.
• Oversee uploading, organizing, and ensuring consistency of visual assets across platforms.
• Identify, recruit, and manage influencer partners — from outreach and negotiation to activation and performance tracking.
• Maintain ongoing communication and long-term relationships with influencers.
• Centralize and streamline all influencer-related operations into a structured, scalable system.
• Manage and mentor a Social Media Manager based in Germany.
• Stay updated on social media trends, competitor benchmarks, and emerging creator opportunities.

Requirements

• Minimum 4 years of experience in social media roles.
• At least 2 years of managerial experience, preferably in B2C companies.
• Deep understanding and hands-on experience with TikTok, Instagram, Reddit, and YouTube.
• Strong content creation sense — from ideation to execution.
• Experience running influencer campaigns, including negotiation and day-to-day communication.
• Highly organized, proactive, and comfortable managing multiple moving parts.
• Ability to work closely with studio and production teams.
• Strong English communication skills.
• German — strong advantage.