Head of Monetization

1 day ago


Herzliya, Tel Aviv, Israel TradeAPP Full time ₪120,000 - ₪180,000 per year

About Us

We are a growing proprietary trading firm with global ambitions. Alongside our trading operations, we place strong focus on how we engage with our clients and build long-term value. Our goal is to create an environment where traders succeed, while our products, programs, and services continue to evolve in ways that deepen relationships and extend client lifetime value.

About the Role

We are looking for a
Head of Monetization
to design and lead strategies that enhance client engagement and revenue contribution over time. This role blends commercial strategy with an understanding of client behavior, pricing, and incentive design. Drawing from approaches in gaming, fintech, and data-driven growth environments, you will help us shape programs that create more value for both clients and the firm.

Key Responsibilities

  • Develop and oversee strategies that increase client engagement and lifetime value.
  • Design challenges, programs, and incentives that strengthen client participation.
  • Define pricing approaches that balance client experience with business outcomes.
  • Use data to analyze client behavior and identify opportunities to optimize monetization.
  • Segment clients and tailor offerings to different usage patterns and needs.
  • Work closely with product, data, and trading teams to build and refine monetization features.
  • Track industry trends and apply relevant practices to continuously improve client monetization.
  • Prepare clear business cases and performance reporting for new initiatives.

What We're Looking For

  • 4+ years of experience in monetization, growth, or commercial strategy, ideally in gaming, fintech, or similar industries.
  • Background in building LTV-driven strategies and programs.
  • Solid understanding of pricing, segmentation, and engagement mechanics.
  • Strong analytical skills with the ability to translate insights into action.
  • Comfortable working across teams in a fast-paced environment.
  • Clear communicator with a pragmatic, results-oriented mindset.

What We Offer

  • A role with direct impact on how we grow and engage with clients globally.
  • The opportunity to shape monetization from an early stage.
  • Collaboration with senior leadership and a highly skilled team.
  • Access to advanced technology, data, and resources to support your work.


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