Engagement Manager

1 week ago

Herzliya, Tel Aviv, Israel Finonex Full time ₪100,000 - ₪120,000 per year

About this role

Finonex is a global high-tech company building trading platforms for leading financial institutions and brokers worldwide. With a fast-growing team across Israel, we foster a collaborative and agile environment where people, technology, and innovation drive our success.

We are looking for an experienced and data-driven
Engagement Manager
to lead and optimize all client communication across our digital channels — including email, SMS, and push notifications. This role plays a central part in driving client activation, engagement, and retention through automated and personalized communication journeys.

You will be responsible for designing, managing, and analyzing large-scale communication programs that target both potential and existing clients. The ideal candidate is a strategic thinker who combines strong analytical abilities, marketing automation expertise, and proven leadership skills to deliver measurable business impact.

On This role you will:

  • Lead client communication strategy
    across mass-engagement channels (email, SMS, push notifications, and in-app messaging).
  • Develop and optimize automated communication processes
    to engage new leads, onboard clients, and retain existing users.
  • Design and manage customer journeys
    — from initial contact to long-term retention — using advanced marketing automation tools.
  • Analyze performance metrics
    (open rates, CTRs, conversions, retention rates, etc.) and deliver actionable insights to improve outcomes.
  • Collaborate with marketing, product, and analytics teams
    to ensure consistent and effective client messaging aligned with business goals.
  • Oversee segmentation and personalization
    strategies to increase relevance and engagement.
  • Manage a small team
    responsible for campaign execution and reporting.
  • Continuously test and iterate
    communication content, frequency, and automation logic to maximize impact.

Requirements

  • 5+ years of experience
    managing large-scale client communication or CRM programs in a data-driven organization (finance, fintech, telecom, or e-commerce experience preferred).
  • Proven experience
    marketing automation platforms (such as Braze, Optimove, Smartico or similar).
  • Strong analytical skills
    with the ability to interpret data, build dashboards, and translate insights into action.
  • Excellent project management and leadership abilities
    — able to coordinate multiple campaigns and stakeholders simultaneously.
  • Hands-on knowledge
    of audience segmentation, A/B testing, lifecycle campaigns, and retention marketing.
  • Strong communication skills
    with a results-oriented mindset and attention to detail.

Nice to Have

  • Experience in
    financial services or trading platforms
    .
  • Familiarity with
    data visualization tools
    (Tableau, Power BI, Google Data Studio).
  • Understanding of
    customer lifecycle metrics
    (LTV, churn, CAC, retention cohorts).

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