Generative AI Creative Specialist

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we've grown to around 5,300 employees in 22 countries, launched over 40 products, and serve over 282 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we're already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Job Description

As a Generative AI Creative Specialist inside the Marketing Design Studio, you'll oversee AI needs arising across the design teams, serve as the focal point for generative AI, and research and initiate AI-based solutions.

The studio manages multiple brands, and your core mission is to streamline the design process with a strong emphasis on brand consistency and Time-to-Asset (e.g., reducing manual workload and expanding production volume).

• Spearhead AI enhancements across brand, web, motion, and social - from idea to production - ensuring brand consistency, improving TTA, and defining clear success criteria.
• Lead design and creative content automations: design and ship production pipelines using agent-based infrastructure (n8n/Zapier) and AI tools (e.g., Cursor, Base 44, Gemini).
• Lead best practices for on-brand results, maintain a brand prompt library, design reproducible Weavy Flows, run new-model testing, and apply LoRA enablement where appropriate.
• Optimize existing marketing tools and automations to accelerate workflows for all stakeholders.
• Upskill designers at scale through workshops, guides, templates, and recorded demos; close skill gaps and measure adoption.
• Operationalize IP/licensing/privacy policies inside flows (source tracking, licensing checks, model/tool guardrails) and partner with Legal/IT.
• Define KPIs, build lightweight dashboards, run A/B tests on flows/models, and continually improve throughput, quality, and cost.

Qualifications

• 3–5 years in Creative/Design roles with a technology backbone, including 1–2 years hands‑on with Generative AI.
• Demonstrated mastery of Midjourney and Weavy, with shipped examples of complex, reusable flows and brand‑consistent outcomes.
• Proven ability to build automations/agents using n8n/Zapier and third‑party APIs; working knowledge of JavaScript or Python.
• Advanced prompting for brand consistency (stylization, multi‑prompt/weighting, reference handling).
• Excellent communication and enablement skills: clear documentation, live coaching, and process design for a large creative org.
• Practical understanding of IP/licensing, ToS, and privacy; experience collaborating with Legal/IT.

Additional Information

We are Wix's Design Guild. We're responsible for making the web a beautiful place. With a multidisciplinary in-house design studio of over 300 designers, our mission is to implement a cohesive and coherent brand strategy across all visual assets at Wix. We believe diversity and perspective help us make our products better. So we're an energetic and diverse Guild that plays a hands-on role in the creation of eye-catching design templates, products, promotional content, interior design, cutting-edge visuals, and content-based products that inspire over 243 million users worldwide.