
Digital Marketing Manager
1 week ago
PPC Campaign Manager
Location:
Tel Aviv. On-site (WeWork Midtown, 34th floor, ocean view)
About the role
Sorbet Agency is hiring a full-time PPC Campaign Manager to plan, build, and optimize performance campaigns across Google Ads and Meta. You will drive both lead generation and e-commerce growth for global clients, manage budgets, analyze results, and improve ROI through testing and automation.
What you'll do
- Own end-to-end PPC on Google Ads and Meta - strategy, structure, execution, optimization
- Perform keyword research, write and test ad copy and creatives, manage audiences
- Set up tracking and measurement - GA4, UTM hygiene, Google Tag Manager, conversion events
- Build reports and translate data into clear next steps
- Run A/B tests and iterate on landing pages with clear briefs for CRO
- Collaborate with account managers, designers, and content to hit growth targets
- Automate lead flows and campaign processes using Zapier and Make
- Maintain and improve lead quality from ad click to CRM, including basic CRM hygiene and integrations
Requirements
- 2+ years hands-on PPC experience at an advertising company or marketing agency
- Proven results in lead generation and e-commerce performance with measurable ROI
- Strong English - our clients are global
- Marketing and web analytics expertise, including GA4 and data-driven decision making
- Hands-on experience with Google Tag Manager, conversion tracking setup, and attribution
- Ability to analyze data, spot insights, and optimize campaigns independently
- Knowledge of SEO and SEM best practices
- Experience working with CRM systems and aligning campaigns with pipeline goals
- Practical experience with Zapier and Make and process automation
Nice to have
- Familiarity with Figma and Canva
- Familiarity with website platforms like Wix, Webflow, and WordPress
- Hands-on experience with Taboola, Outbrain, LinkedIn Ads, and TikTok Ads
About Sorbet
Sorbet is a boutique marketing agency, offering a premium service across
digital marketing,
branding, and web design.
Sorbet is a Google Partner and a Wix Partner.
Perks
- Weekday Happy Hour
- Weekly Yoga and Pilates
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