Marketing Business Analyst

2 days ago

Tel Aviv, Tel Aviv, Israel PLAYSTUDIOS US, LLC Full time ₪60,000 - ₪120,000 per year


As a Marketing Business Analyst at PLAYSTUDIOS, you'll play a key role in shaping our marketing and growth strategy across multiple game studios and portfolio apps. You'll be responsible for leading end-to-end analytical processes — from data exploration and model building to actionable insights that drive acquisition efficiency and business impact. Working closely with the User Acquisition and Game Studio teams, you'll transform complex datasets into clear stories and recommendations that fuel our decision-making and accelerate growth.

Duties and Responsibilities

  • Own the marketing analytics domain for several apps — analyze performance, user behavior, and campaign impact.

  • Build LTV, retention, and funnel models to forecast and optimize user growth.

  • Develop automated dashboards and reports in tools like Mode, Tableau, or similar BI platforms.

  • Design and implement data pipelines and analytical queries using SQL and Python.

  • Work with large-scale datasets in Big Data environments.

  • Partner with business, UA, and Game Studio stakeholders to translate data into strategy.

  • Apply data storytelling to communicate insights and drive business decisions.

  •  Collaborate with data scientists and engineers to enhance our analytics capabilities.

Requirements

  • B.Sc. in a quantitative field (Computer Science, Statistics, Mathematics, Engineering, or related).

  • 3+ years of experience as a Data Analyst, preferably in a mobile or gaming environment.

  • Strong proficiency in SQL and Python for analytical modeling.

  • Experience building dashboards and visualizations (Mode, Tableau, or equivalent).

  • Hands-on experience working with big data ecosystems.

  • Excellent analytical thinking and problem-solving skills.

  • Proven ability to collaborate with business and studio teams and translate data insights into measurable impact.

  • Great communication and data storytelling skills.

  • Experience in Marketing Analytics / UA optimization — strong advantage.

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company's collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit

PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

California Residents: Please review our California HR Data Privacy Policy for information about our data practices.

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