Senior Product Marketing Manager

Description
About Us
We believe everyone deserves access to the legal care they need. Funded by leading VC firms, Flare (formerly Themis-Tech) leads the way in legal technology.

At Flare, we're transforming how clients and attorneys work together with one goal: to make legal services accessible and transparent. Our B2C platforms embody our vision of intuitive and empowering legal processes. With our comprehensive case management system for attorneys and intuitive case tracking tool for clients, we help attorneys handle cases more efficiently while keeping clients informed at every step of their legal journey. This innovative approach sets us apart, offering a unique opportunity to redefine the legal service experience

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Overview

The Product Marketing Manager will contribute to Flare's go-to-market product strategy, helping bring tech-driven and best-in-class legal services to the masses. This role serves as a key bridge between our product strategy and activities that drive growth and client satisfaction. You will collaborate with Product, Creative, Data, Sales and Customer Support to develop compelling messaging and positioning, support marketing campaigns, and generate actionable insights.

The ideal candidate has 5-10 years of experience in product marketing at consumer technology, software, or direct-to-consumer companies. This position reports to the VP of Marketing and will play a crucial role in executing company-wide marketing strategies while contributing strategic insights.

What You'll Do

• Execute product marketing strategies by developing compelling product messaging and positioning, working with cross-functional teams to deliver excellent legal experiences.
• Advocate for the voice of the customer, contributing insights to build a client-centric product roadmap and improve client satisfaction and retention.
• Support rapid data-driven iterations to test and optimize digital-first features, campaigns, and experiences.
• Partner with Product, Creative, Data, Sales and Customer Support to gather client feedback, enhance product offerings, and incorporate insights into sales, product and marketing strategies.
• Monitor and analyze the performance of product marketing activities on growth, engagement, and retention.
• Collaborate with the Insights team to understand competitive landscape, client needs, and marketplace trends.
• Work closely with paid marketing teams to execute innovative marketing campaigns and initiatives that capture market attention and interest.
• Stay current on marketing trends and technologies that can enhance the team's effectiveness.
• Contribute to team knowledge sharing and best practices.

Requirements

• Self-starter with 5-10 years of product marketing experience building successful marketing strategies.
• Strong product marketing background, preferably in U.S.-based consumer-facing digital products, SaaS, or marketplaces
• Exhibits a pragmatic "startup" mentality with a strong bias for short cycle execution, experimentation, and tactical decisiveness.
• Experience working effectively in remote and distributed team environments
• Highly pragmatic professional able to balance strategic thinking with fast-paced execution
• Strong collaboration skills to work effectively with cross-functional teams
• Excellent communication and project management skills with the ability to create compelling narratives and present ideas clearly
• Proficiency in conducting market research and translating insights into actionable product marketing strategies.
• Ability to use data and analytics to inform marketing decisions and measure campaign effectiveness.
• Thrives in ambiguous, fast-changing environments.
• Desired: High spikes and track record developing winning CRM campaigns

Flare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.