SodaStream : Marketing Associate Manager

2 weeks ago

Kfar Saba Center District, Israel PepsiCo Full time ₪60,000 - ₪120,000 per year

Overview (English)

SodaStream is the world's #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we're passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative, and strong business and social values to inspire and lead positive change. At SodaStream, we put the planet and people - first, to help create a better, more sustainable future for generations to come.

About the Role:
We are seeking a highly driven
Marketing Associate Manager
to join our Global Appliances team at SodaStream by PepsiCo. This role will act as a key interface between global category strategy and local market execution, ensuring the flawless delivery of marketing and commercial plans across regions.

This is a pivotal role, focusing on go-to-market execution, pricing, distribution, and commercial excellence - enabling the introduction and success of our innovations in new and existing markets.

The position is fully remote, with no requirement to work from specific location.
Responsibilities (English)

  • Develop and deliver Go-To-Market playbooks for new product introductions (NPIs), including pricing, distribution, and execution guidelines.
  • Ensure strong execution of the global category agenda in local markets - including toolkits, activations, and product launches.
  • Build close partnerships with market teams to understand their needs and translate them into global initiatives.
  • Translate market insights and new opportunities into actionable briefs for product, marketing, and commercial teams.
  • Coordinate cross-functionally with commercialization, trade marketing, and e-commerce to ensure timely and full project delivery.
  • Monitor competitive landscape and deliver insights to optimize category performance.
  • Track and analyze sales and margin KPIs, and support the category team in identifying challenges and growth opportunities.

Qualifications (English)

  • Minimum 5 years of experience in global HQ roles, preferably in FMCG or consumer goods.
  • Proven experience in business development, product/category management, or delivery roles.
  • Strong commercial acumen with deep understanding of the full marketing mix.
  • Experience working with markets and adapting global strategy to local realities.
  • Excellent cross-functional collaboration skills; experience working with sales, marketing, and supply chain teams.
  • Solid understanding of P&L drivers - from revenue to margin and AnP allocation.
  • Experience in both brick & mortar and e-commerce environments is highly preferred.
  • Excellent communication skills in English (written and verbal); additional European languages are a plus.
  • Strong analytical skills with the ability to translate data into insights and action.

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