Head of Marketing

2 weeks ago

Herzliya, Tel Aviv, Israel WingPlay Full time ₪90,000 - ₪120,000 per year

Summary

  • We're looking for a marketing leader (Head/VP) to own all of WingPlay's marketing
  • Hands-on role: strategy + execution
  • Big impact, lots of room to grow with us

About WingPlay

  • Fast-moving mobile gaming startup based in Israel
  • Founded by the team behind some of the world's top casual games
  • Focused on mass-market game categories with a unique twist
  • Building high-quality games designed for millions of players worldwide

Responsibilities

  • Drive UA and growth across multiple channels
  • Develop WingPlay's brand alongside our game titles
  • Lead creative production, ASO, and Stores
  • Use AI tools to scale creative testing, insights and automation
  • Track performance, optimize funnels, hit KPI goals
  • Build the base for a future marketing team

Qualifications

  • 5+ years in mobile gaming or apps marketing
  • Deep experience in UA, performance and ASO
  • Hands-on knowledge of AI tools for marketing & creative
  • Comfortable being both strategic and hands-on

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