
Head of Marketing
7 days ago
Summary
- We're looking for a marketing leader (Head/VP) to own all of WingPlay's marketing
- Hands-on role: strategy + execution
- Big impact, lots of room to grow with us
About WingPlay
- Fast-moving mobile gaming startup based in Israel
- Founded by the team behind some of the world's top casual games
- Focused on mass-market game categories with a unique twist
- Building high-quality games designed for millions of players worldwide
Responsibilities
- Drive UA and growth across multiple channels
- Develop WingPlay's brand alongside our game titles
- Lead creative production, ASO, and Stores
- Use AI tools to scale creative testing, insights and automation
- Track performance, optimize funnels, hit KPI goals
- Build the base for a future marketing team
Qualifications
- 5+ years in mobile gaming or apps marketing
- Deep experience in UA, performance and ASO
- Hands-on knowledge of AI tools for marketing & creative
- Comfortable being both strategic and hands-on
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