Product Marketing Manager

1 week ago

Ramat Gan, Tel Aviv, Israel PlaxidityX (Formerly Argus) Full time $80,000 - $150,000 per year

Who are we?

PlaxidityX is a global leader in the automotive cyber security industry. We protect drivers & manufacturers from cyber attacks on their vehicles. We use top notch technology & have several products for inside & outside the car

Why PlaxidityX ?

  • You can be part of a leading company in the automotive industry
  • You can help save lives
  • You can work with cool challenging technology
  • You can make an impact & help change the world

PlaxidityX (PX) is looking for a
Product Marketing Manager (PMM)
to craft and amplify the story of our cutting-edge cybersecurity solutions for the automotive industry. You'll shape how we position our products, drive go-to-market (GTM) motions, and empower our sales and partner teams with compelling narratives and content. This role is ideal for someone who thrives at the intersection of technology, storytelling, and GTM execution—and who can translate deep technical capabilities into clear, differentiated value for customers and partners.

Key Responsibilities

  • Craft Compelling Messaging
    : Develop positioning and messaging that resonates with OEMs, Tier-1s, and partners across the automotive cybersecurity ecosystem.
  • Lead GTM & Product Launches
    : Build and execute launch strategies, from defining narratives to driving cross-functional alignment and sales readiness.
  • Enable Sales & Partners
    : Create high-impact sales tools (presentations, solution briefs, case studies, playbooks) to support PX's field and channel teams.
  • Develop Thought Leadership
    : Produce content that elevates PX's voice in the industry—whitepapers, webinars, blogs, and event presentations.
  • Drive Customer & Partner Advocacy
    : Capture success stories, testimonials, and proof points that highlight customer impact and strengthen credibility.
  • Support Growth & Adoption
    : Build targeted campaigns that promote product adoption, upsell/cross-sell opportunities, and renewal success.
  • Act as Product Evangelist
    : Represent PX at events, webinars, and industry forums to communicate product value to both technical and business audiences.

Requirement

  • 5+ years in
    B2B product marketing
    , ideally in cybersecurity, SaaS, or enterprise software (automotive or networking domain a plus).
  • Strong
    storytelling and writing skills
    —able to translate complex technical concepts into simple, compelling narratives.
  • Proven experience in
    GTM execution and product launches
    .
  • Track record of building impactful
    sales enablement content
    .
  • Excellent communication and presentation skills; confident engaging with both technical and business stakeholders.
  • Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities.

Advantages

  • Background in
    cybersecurity or automotive
    security solutions.
  • Experience in
    channel or partner marketing
    .
  • Familiarity with tools like Salesforce, Canvas, Gamma, etc.
  • MBA or equivalent experience in product, strategy, or marketing leadership.

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