PPC Campaign Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Check Point Software Full time

Description

We are looking for a highly experienced data-driven
PPC Campaign Manager
to join our demand generation team and be an end-to-end responsible for managing paid media campaigns / media partner activities across our product portfolio.

Major Responsibilities

  • Develop performance and grow our broad portfolio of top-performing media channels (6Sense, Content Syndication, Product Reviews vendors - G2, Capterra, PeerSpot, Reddit, etc.)
  • Identify, explore, and cultivate new business opportunities with innovative media platforms and vendors.
  • Create, test, and optimize campaigns on different platforms to scale the lead generation activity.
  • Build and execute the growth strategy for managed channels.
  • Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
  • Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
  • Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product, and Content teams to constantly improve performance and marketing materials.
  • Negotiate and evaluate content syndication and media buying opportunities.

Desired Background

  • 4+ years of experience managing paid campaigns on a large scale (over $100K a month), on either Google Ads / Facebook / LinkedIn / Taboola / Reddit / 6Sense, Etc. - A must.
  • 2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage).
  • Experience in media partnerships management - An advantage.
  • BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.
  • Complete understanding of the B2B marketing funnel for lead generation activities.
  • Experienced in working with marketing and analytics tools such as Salesforce, Marketo, Google Analytics, GTM, Looker, Power BI, etc.
  • Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
  • Highly proficient in spoken and written English - a must
  • Ability to work in a fast-paced environment.
  • High level of analytical and problem-solving skills with strong attention to detail.
  • Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.

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