Consumer Insights Associate

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now  Learn more: Please apply by November 24th, 2025Local Applicants welcome Role: PermanentLocation: Tel Aviv,  HerzliyaDepartment: MarketingReporting to:  Marketing Lead  Consumer Insights AssociateWe are currently looking for a motivated talent to join JTI Israel as a Consumer Insights Associate, based in Israel.The role actively contributes to business growth and strategic direction by leading research initiatives, delivering high-quality data analysis, and generating actionable consumer and market insights.The role supports new product development (NPD), portfolio strategy, and business planning by providing accurate, timely, and relevant information that enables informed decision-making and drives consumer-centric innovation.Position: As Consumer Insights Associate, you will: Lead quantitative and qualitative research projects to uncover consumer behaviour patterns, market trends, and competitive dynamics.Analyse sales, retail audit, and consumer data using tools such as StoreNext, Power BI, and internal databases to generate insights and support decision-making.Support the development and execution of new product initiatives (NPD) by identifying market opportunities and evaluating product performance.Maintain and update key marketing dashboards and performance trackers; deliver both regular and ad hoc analysis to relevant stakeholders.Collaborate cross-functionally with Brand Managers, Supply Chain, Legal, and R&D to ensure research and innovation plans are aligned and effectively executed.Support marketing budget tracking, including PO/GR processes, and assist in reforecasting efforts.Monitor consumer complaints in collaboration with internal teams and provide insights to help prevent recurrence and enhance consumer experience.Within 6 months, you will:Build strong knowledge of the nicotine category and key market trends.Lead end-to-end research projects and deliver clear, actionable insights.Support NPD and portfolio decisions through data analysis and market understanding.Own and maintain performance dashboards and reporting tools.Provide insights on competitors, pricing, and consumer feedback.Requirements: Bachelor's degree in Marketing, Business, Statistics, or a related field.2–3 years of experience in market research, consumer insights, or data analysis (FMCG experience – an advantage).Strong analytical skills, attention to detail, and ability to translate data into insights.Proficient in Excel and PowerPoint; experience with StoreNext, Power BI or similar tools – a plus.Fluent in English and Hebrew (spoken and written).Curious, proactive, and eager to work in a dynamic, fast-paced environment.Excellent communication and collaboration skills.Experience in NPD processes or working with cross-functional teams – an advantage.What to expect:Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the local P&C.Are you ready to join us? Build your success story at JTI. Apply nowNext Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.