Product Marketing Manager

2 days ago

Tel Aviv, Tel Aviv, Israel Lili Full time ₪90,000 - ₪120,000 per year

About Lili

Lili is where banking meets business tools—built for the modern entrepreneur. We're a fintech company on a mission to make business finances simple, powerful, and human. From banking and payments to taxes and credit-building, everything is unified in one smart platform.

We're a startup with big ambitions, a hands-on culture, and a team that thrives on ownership, creativity, and impact. If you're after fast-moving challenges, real ownership, and a team that values strong thinking over fluff - this is the place.

The Role

As our Product Marketing Manager, you'll own the storytelling, positioning, and go-to-market execution of our product – from how we communicate new features to how we win in-market against competitors. Beyond that, you'll flex into high-impact marketing projects as needed – whether it's crafting a landing page for a new partner, running a customer survey, or shaping messaging for a unique go-to-market moment.

What You'll Do

  • Product Positioning & Messaging -
    Develop clear, compelling positioning and messaging that differentiates our product in the market and speaks directly to our target audience.
  • Go-to-Market Leadership -
    Lead marketing efforts for product launches and feature rollouts—building briefs, aligning stakeholders, and driving execution across channels.
  • Website & Landing Page Content
  • Own key product marketing content across the website and landing pages, ensuring consistency, clarity, and a strong value proposition.
  • Customer Insights & Market Understanding
  • Gather and synthesize customer feedback, competitor insights, and performance data to inform how we talk about the product and prioritize marketing efforts.
  • Cross-Functional Collaboration
  • Work closely with Product, Growth, and CX teams to ensure that messaging is aligned and effective at every touchpoint.
  • Strategic Marketing Support
    – Step into high-impact projects when needed, from sales enablement materials to new messaging frameworks and campaigns.

Requirements:

  • 4+ years of experience in product marketing
  • Strong orchestration and communication – you turn complex features into clear messaging and align teams and channels around a cohesive story.
  • Highly cross-functional – you thrive when collaborating with other teams
  • Detail-oriented, self-directed, and comfortable operating independently
  • Strong product intuition and understanding of customer lifecycle
  • Comfortable with scrappy execution and quick iteration in a startup environment

This role is a great match if

  • You're passionate about content
    – from messaging to microcopy, you care about how words drive product understanding and business results.
  • You're a strategic thinker who ships
    – you zoom out to frame the story, then zoom in to execute and deliver.
  • You thrive on clarity
    – you love simplifying the complex and making things digestible and actionable.
  • You're naturally independent
    – you take ownership, run with projects, and don't wait to be told what to do.
  • You jump in when it counts
    – you're excited to join a small, adaptive team and aren't afraid to pitch in beyond your lane when needed.

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