Senior Social Media Manager – LTX Model

Lightricks, an AI-first company, is redefining how visual content is created. With a mission to bridge the gap between imagination and realization, Lightricks is bringing cutting-edge generative video technology to the hands of creators, developers, and partners worldwide.

At the core of this role is LTX-2 , our open-source AI video generation model - already recognized as one of the top-performing models in the world. Built as a diffusion-transformer hybrid, LTX-2 enables controllable, high-fidelity video with expressive motion, stylistic precision, and frame-level intent - all at speeds that match your imagination. But LTX-2 isn't just a model - it's the foundation of our entire creative ecosystem, powering everything from consumer favorites like Facetune to next-gen platforms like LTX.

The Team & The Role

We're seeking a Social Media Manager to lead the public-facing voice of LTX-2 across various platforms, including X/Twitter, LinkedIn, Discord, Reddit, YouTube, and more. You'll work alongside our Product Marketing Manager and Developer Advocate to craft compelling narratives, drive cultural relevance, and build an engaged cross-disciplinary audience of developers, creators, and AI enthusiasts.

This isn't a run-of-the-mill content role - it's about building presence, not just posting. You'll translate deep technical work into cultural currency, turn product launches into community moments, and spotlight what's being built with LTX-2 just as much as what's being shipped by us. This is your chance to help shape how one of the most powerful AI models in the world shows up - in culture, conversation, and community.

What you will be doing

Social Strategy & Ownership

Define and execute the social strategy for LTX-2 - including platform mix, tone of voice, content types, and publishing cadence.

Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility - and stands out in a crowded GenAI landscape.

Operate day-to-day social accounts (X/Twitter, LinkedIn, Discord, Reddit, YouTube Shorts), including scheduling, moderation, posting, and escalation.

Content Creation & Community Activation

Write and produce original content: threads, memes, launch announcements, developer spotlights, motion samples, and thought leadership snippets.

Partner with PMM, Developer Advocate, and R&D teams to translate technical milestones into public-facing stories and assets.

Showcase what the community is building with LTX-2 - amplifying UGC, hackathon winners, open-source demos, and research experiments.

Listening & Engagement

Monitor community conversations across X, Discord, Reddit, and LinkedIn - and actively engage where LTX-2 can contribute to the discourse.

Identify and build relationships with key voices in GenAI: researchers, toolmakers, AI artists, and ecosystem partners.

Work closely with the Developer Advocate to stay ahead of sentiment shifts, technical feedback, and community asks.

Reporting & Optimization

Track and report on platform-level KPIs: engagement, reach, growth, sentiment, conversion, and community health.

Test and optimize across formats - balancing short-form punch, thought leadership, motion-driven engagement, and educational series.

Inform the broader marketing and product strategy with insights from audience behavior, cultural trends, and competitor moves.

Your skills and experience

3+ years managing social media or community channels for a tech product, creative platform, or AI-first company.

Experience operating social tools (e.g., scheduling platforms, analytics dashboards, creative software like Canva, Figma, or Descript).

Sharp writer and content creator with a track record of building followings or shaping narratives in public.

Strong understanding of generative AI, open source ecosystems, or creative tech - especially within X/Twitter, Reddit, and Discord culture.

Confident working across formats: motion clips, memes, live-tweeting, developer content, community spotlights, platform-native video.

Comfortable working cross-functionally across time zones - especially with Product Marketing, Developer Advocacy, R&D, and Creative.

Bonus: you've helped grow a brand from niche to known - and you've got the screenshots to prove it

Preferred

Familiarity with AI model launches, GenAI discourse, and diffusion model frameworks

You've contributed to a social-led campaign that shaped product perception or drove measurable adoption.

Experience hosting or promoting livestreams, AMAs, hackathons, or major launches via social channels.

Knowledge of analytics tools and comfort setting OKRs for brand and community growth.