Marketing Analyst

Join Nayax, a leading global fintech innovator (NASDAQ; TASE: NYAX) that is revolutionizing cashless payments, consumer engagement, and business management solutions. With over 1,200 employees across 12 offices worldwide, Nayax offers a diverse and dynamic environment where your work directly impacts the future of global commerce. We foster a culture of innovation, continuous learning, and data-driven decision-making.

We are looking for a highly motivated and intellectually curious Marketing Analyst to join our Growth team. Reporting directly to the Director of Growth, this role is pivotal in advancing our data discipline and driving efficiency across our marketing and sales operations. You will leverage deep analytical insights to identify growth opportunities, optimize performance, and directly contribute to Nayax's strategic GTM success in the evolving landscape of AI Marketing.

Your key responsibilities will include:

• Impact Growth Strategy: Enhance marketing analytics to identify, surface, and conduct deep-dive analyses into marketing performance (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities and scale the highest ROI channels.
• Innovate & Diversify: Ideate, explore, and test new growth channels, leveraging AI and automation, to diversify and scale sales operations and GTM pipeline.
• Optimize GTM Funnel: Track funnel metrics and lead quality, and make iterative improvements to boost conversion rates. Segment target audiences and conduct cohort analyses to guide personalization, experimentation, and retention strategies.
• Data Storytelling: Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI) and Transform complex data sets into clear, actionable insights and compelling presentations for executive stakeholders.
• Collaborate cross-functionally to embed data-driven decision making across marketing department to define and standardize key definitions, metrics, and data governance to ensure alignment and consistency

Who You'll Work With

You will be a key partner to our Growth, Sales, and Marketing teams, collaborating closely with other Sales Operations team members to ensure alignment and maximize impact.

What Makes You a Great Fit:

• Experience: 2+ years of dedicated experience in a Marketing Analyst, Growth Analyst, or similar data-focused role within a fast-paced environment.
• Technical Prowess:
• Demonstrated experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization tools like Looker power BI or Tableau.
• Hands-on experience with CRM reporting platforms (e.g., Salesforce, HubSpot).
• Proficiency in website tracking technologies, from cookie management (e.g., OneTrust) to user behavior analytics (e.g., Clarity, Hotjar).
• Expert proficiency in SQL and Python for data extraction, manipulation, and analysis.
• Analytical Mindset: Proven ability to analyze marketing performance, identify key drivers, and translate data into actionable business impact.
• Communication & Presentation: Exceptional ability to build and deliver clear, concise, and persuasive presentations, synthesizing complex data into meaningful insights for executive audiences.
• Curiosity & Innovation:
• Deep curiosity and passion for emerging technologies, including AI, Large Language Models (LLMs), and prompt design.
• A track record of identifying inefficiencies and proposing innovative, data-driven solutions.
• Eagerness to test new tools and approaches, and a commitment to understanding the "why" behind data trends.
• Organizational Skills: Highly organized with an acute eye for precision and a commitment to data integrity and process improvement.
• Collaboration: Proven ability to collaborate effectively with cross-functional teams and build solutions for lasting processes and systems.

Bonus Points (Nice-to-Haves)

• Prior experience in the Fintech industry.
• Familiarity with AEO/GEO AI Agents management .

Why Join Nayax?

• Make a Real Impact: Play a direct role in shaping our growth strategy and GTM efficiency.
• Innovative Environment: Work at the cutting edge of fintech, AI, and marketing analytics.
• Global Reach: Contribute to a company with a significant global presence and diverse customer base.
• Growth Opportunities: Nayax is rapidly expanding, offering ample opportunities for professional development and career advancement.

Apply Today

If you are a data enthusiast who thrives on identifying opportunities, solving complex problems, and driving measurable results, we encourage you to apply and help us shape the future of payments.

Founded in 2005, Nayax provides an end-to-end platform for payments, empowers businesses to grow revenue, reduce operational costs, and deliver seamless commerce experiences. Our customer-first mindset and commitment to in-house innovation have positioned us at the forefront of the cashless payment revolution, serving the unattended and retail sectors around the world.

We support over 80 payment methods in 60+ currencies, hold a European payment institution license, and have formed strategic partnerships with global financial institutions to deliver powerful, scalable solutions.

With more than 1,200 employees across 12 global offices, Nayax operates in 120+ countries. Our global headquarters in Herzliya Hills, Israel, is our largest site, housing over 600 employees across 20+ departments.

At Nayax, we believe in creating long-term impact through loyalty tools, omnichannel solutions, and an agile ecosystem of value-added services. We're proud to support businesses in reaching new heights and we're always looking for innovative, passionate individuals to join us.