Product Marketing Team Lead

4 hours ago

Tel Aviv, Tel Aviv, Israel InspHire Full time ₪100,000 - ₪120,000 per year

An Israeli company that enables to easily build, run, and scale dream workflows on one platform is looking for a Product Marketing Team Lead with a vast experience in product positioning, messaging, growth strategies, and developing online marketing assets on a large scale.

This position combines leadership skills with hands-on experience in SaaS products.

As a Product Marketing Team Lead, you will work cross-functionally with Marketing, Product and Sales teams to ensure the value of the company is effectively communicated to the different personas through the company's customers journey. 

You use data to guide your work and are familiar with A/B testing, but you are also innovative and a creative storyteller. As a team player and problem-solver, you know how to set realistic priorities for everyone involved. You know how to run and manage projects, set deadlines, and keep them. You're flexible, quick to learn new skills, and enjoy working in a fast-paced environment. 

The impact and hard work you put into making a difference will benefit millions of people every day.



About The Role
  • Lead the team from planning to execution.
  • Understandour users well, segment different personas, identify their needs and pain points.
  • Analyze, package, and optimize the user funnel and journey based on data opportunities, market research, and the users needs.
  • Build an end-to-end funnel for a specific persona/use case from acquisition to the platform, to ensure holistic experience and maximize the potential of existing and new customers.
  • Identify and implement new tests and strategies to improve results and to uncover growth opportunities.
  • Convert product capabilities into engaging, simple, and business-outcome aligned messaging that captures 'the Why' 
  • Increase company's brand presence and positioning in the relevant channels and find new vertical opportunities.


Your Experience & Skills
  • Proven experience as a product marketing manager with a growth orientation position (previous experience in B2C SaaS company – advantage).
  • Proven leadership experience - must.
  • Experience with building marketing assets - Ads, LPs, minisites, email marketing, In-app, tutorial, onboarding wizard.
  • Experience with growth strategies and A/B tests (advantage).
  • Excellent interpersonal, communication, and cross-group skills.
  • Passionate, self-starter with a can-do attitude.
  • High level of English / Strong communication skills - verbal and writing.

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