Brand Comms Specialist

Purpose & Overall Relevance for the Organization

In this role, you will play an integral part in building the adidas brand as the best sports brand in Israel through innovative storytelling and inspirational brand exposure for respective categories.

Brand Communication Specialist will play an important role in supporting to launch campaigns according the campaign strategy for respective categories. This role will work closely with EM HUB Brand Team and Israel cross-functional teams to bring these campaigns to life. As part of the Israel Go-To-Market (GTM) milestones, you will lead respective categories' brand comms deliverables.

Support line manager to Implement and execute all categories activations along the defined brand calendar, including internal briefs, agency briefs etc. (event-creative)

Key Responsibilities:

• Understanding the Global/EM campaign strategy regarding the campaigns she/he is responsible for and downloading campaign strategy to all relevant cross-functional teams & agencies.
• Plan and drive seasonal Brand Activation/Comms/Hype calendar and campaign planning milestones. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant by aligning with Line Manager
• Ensure all the activations with focusing on brand priorities, such as adiclub Membership Program & DBC and Retail as well as key categories and commercial moments.
• Support Brand Communication Manager to drive Israel Brand KPIs & Campaign Targets. Integrate traffic driver and desire creation initiatives for all consumer facing activations.
• Support marketing budget across Israel in alignment with line manager and EM guidelines as part of the planning process
• Support Brand Communication Manager to create & manage communities & partnerships, according to Global/ EM direction, including budget allocation, contracts, relationships and activation executions.
• Provide a clear vision and direction to internal teams and external partners with relevant objectives and KPIs
• Support Brand Communication Manager for preparing campaign GTM plan & mid campaign & end campaign reports which will be sharing with HUB Teams
• Collaborate and working closely with PR-Newsroom & Spoma & CTC & Digital Brand Activations and Omni-Channel teams for every consumer facing activation to ensure a 100% alignment before activating
• Establish a high-performance culture and drive employee engagement
• Other duties as assigned by Line Manager

KPI's:

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)
• Brand / Category Net Sales
• Key Campaign Sell Through %
• DTC traffic and conversion
• Key Digital KPIs (reach, engagement, sessions, transactions, etc.)
• Brand marketing budget accuracy

Key Relationships:

• PR & Newsroom Team-Israel
• SPOMA Team-Israel
• CTC Team
• Omni-Channel Consumer Experience Israel
• Digital Brand Activation Israel
• Brand Activations EM Hub
• WHS Sales Team
• External Agencies and Suppliers
• Legal&Compliance Israel
• Finance Israel

Knowledge, Skills and Abilities:

• Strong interpersonal skills (e.g. courage, innovation, ownership)
• Significant knowledge of the full marketing mix (advertising, events, sponsorship, community, retail) with a major brand or retailer (sporting goods industry preferred)
• Support marketing budget Management
• Strong presentation skills to internal and external stakeholders
• Local content creation experience (photography&videography creative direction build up&experience)
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Fluent English & Hebrew