Executive Director of Consumer Branding

We are seeking an experienced marketing leader to join our team as Vice President of Marketing. In this critical role, you will play a key part in driving Pango's growth and brand development.

• Lead, mentor and scale an in-house marketing team with specialists in digital marketing, brand management, content creation, marketing automation and social media.
• Develop and execute the annual marketing strategy ensuring alignment with business objectives and achievement of defined goals.
• Define and track key performance indicators (KPIs) such as return on ad spend, customer acquisition cost, lifetime value and others to measure business impact.
• Manage and optimize paid media campaigns across platforms including Google, Meta and TikTok.
• Nurture relationships with external partners including creative agencies, media buyers, PR firms, influencers and production vendors.
• Oversee lifecycle marketing initiatives including automation, segmentation and personalized event-driven campaigns in collaboration with data and product teams.
• Drive social media strategy and community engagement by responding to trends, managing influencers and owning the company's visual identity and tone of voice across social platforms.
• Oversee marketing initiatives related to subscriptions, loyalty programs and customer value growth.
• Partner with internal teams including sales, product, technology and finance to ensure effective execution and delivery.

• 10+ years of experience in marketing including at least 5 years in leadership roles preferably within B2C tech companies and large-scale consumer apps.
• A proven track record of building and leading successful consumer brands in the Israeli market.
• Experience developing and executing marketing strategies while managing significant budgets.
• Hands-on expertise in digital advertising, media buying, analytics and marketing automation tools.
• Demonstrated ability to build, mentor and scale high-performing marketing teams.
• Strong collaboration skills with external agencies, media buyers and creative partners.
• Creative and data-driven mindset with a focus on experimentation and insight-based decision-making.
• Excellent strategic thinking able to simplify complex challenges communicate clearly and make smart data-driven decisions.
• Relevant academic degree in marketing communications or a related field.
• Fluent in Hebrew and English both written and spoken.