
E-commerce Marketing Specialist
1 week ago
מותג הלייף-סטייל Marmor House—טקסטיל, מצעים, נרות ומוצרי עיצוב הבית—מגייס E-commerce Marketing Specialist.
על התפקיד:
אחריות מלאה על שיווק ואי-קומרס מקצה לקצה: ניהול ותפעול אתר Shopify, הובלת קמפיינים אונליין/אופליין, דיוורים, SMS ו-WhatsApp, יצירת תוכן שיווקי ב-Canva, ניהול ספקים שיווקיים, פיתוח עסקי (B2B, משפיעניות/Creators ושותפויות), ומדידה שוטפת של ביצועים.
תחומי אחריות:
- ניהול ותפעול אתר Shopify:
עדכון תכנים, מבצעים וחוויית קנייה. - תכנון והוצאה לפועל של קמפיינים עונתיים והשקות (אונליין/אופליין).
- ניהול דיוורים ואוטומציות (Welcome, Abandoned Checkout, Post-Purchase) + פעילות WhatsApp ו-SMS.
- יצירת נכסים שיווקיים (באנרים, דפי מוצר/קטגוריה, ניוזלטרים) ב-Canva והתאמתם לשפה המותגית.
- פיתוח עסקי:
זיהוי, יצירה וניהול של שיתופי פעולה B2B, עבודה עם משפיעניות/Creators ושותפים מסחריים. - תקשורת שוטפת מול ספקי סושיאל/PPC/SEO (אין צורך להקים קמפיינים מדיה עצמיים).
- מדידה ודיווח ביצועים (CVR, AOV, ROAS/CPA, הרשמות, שימור) והסקת מסקנות אופרטיביות ושיווקיות.
- זמינות נקודתית לשעות נוספות בתקופות השקה/חגים (כולל סופ״ש לפי צורך).
דרישות:
- ניסיון והבנה מעמיקים ב-Shopify – חובה.
- 1–3 שנות ניסיון
בשיווק דיגיטלי עם דגש על
אי-קומרס
. - שליטה מלאה ב-
Canva
– חובה. - יכולת כתיבה וניסוח שיווקיים בעברית, והתאמת מסרים לקהלים שונים.
- אוריינות נתונים: עבודה עם GA4/דוחות מכירה ו-Excel/Google Sheets.
- ניסיון בעבודה מול ספקים חיצוניים, סדר וארגון גבוהים, יכולת תעדוף בצוות קטן.
- תואר ראשון רלוונטי (שיווק/תקשורת/מנהל עסקים) – יתרון.
מיקום:
משרה מלאה מהמשרדים שלנו בהרצליה פיתוח
כפיפות:
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