Conversion Rate Optimization

1 week ago


Herzliya, Tel Aviv, Israel AvaTrade Full time ₪90,000 - ₪120,000 per year

We're seeking a skilled CRO Specialist to lead experimentation efforts across AvaTrade's web and marketing channels. You will be responsible for planning and executing A/B tests on site elements, pop-ups, banners, and marketing content—including emails and push notifications. This role requires strong analytical skills, creativity, and hands-on experience with Dynamic Yield and other marketing platforms.

Responsibilities

· Design and execute A/B and multivariate tests across website, emails, push notifications, and banners.

· Use Dynamic Yield to personalize and optimize user experiences across web and mobile platforms (must-have).

· Leverage AI tools for dynamic content generation, behavioural segmentation, and performance prediction.

· Collaborate with design, content, dev, and marketing teams to implement winning test variations.

· Monitor, analyze, and report on test performance, KPIs, and ROI.

· Continuously identify CRO opportunities and prioritize them based on impact and feasibility.

Requirements

· 2+ years of hands-on CRO experience, preferably in fintech, e-commerce, or SaaS.

· Proven experience with Dynamic Yield (must).

· Familiarity with AI-powered marketing tools and dynamic content personalization.

· Solid knowledge of A/B testing best practices across web, email, and push channels.

· Strong analytical mindset; proficiency in tools like Google Analytics, Tableau etc.,

· Ability to turn data into actionable insights and clearly communicate findings.

Preferred:

· Background in online trading, fintech, or digital marketing.

· Understanding of HTML/CSS and ability to collaborate with dev teams



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