
Conversion Rate Optimization
1 week ago
We're seeking a skilled CRO Specialist to lead experimentation efforts across AvaTrade's web and marketing channels. You will be responsible for planning and executing A/B tests on site elements, pop-ups, banners, and marketing content—including emails and push notifications. This role requires strong analytical skills, creativity, and hands-on experience with Dynamic Yield and other marketing platforms.
Responsibilities· Design and execute A/B and multivariate tests across website, emails, push notifications, and banners.
· Use Dynamic Yield to personalize and optimize user experiences across web and mobile platforms (must-have).
· Leverage AI tools for dynamic content generation, behavioural segmentation, and performance prediction.
· Collaborate with design, content, dev, and marketing teams to implement winning test variations.
· Monitor, analyze, and report on test performance, KPIs, and ROI.
· Continuously identify CRO opportunities and prioritize them based on impact and feasibility.
Requirements· 2+ years of hands-on CRO experience, preferably in fintech, e-commerce, or SaaS.
· Proven experience with Dynamic Yield (must).
· Familiarity with AI-powered marketing tools and dynamic content personalization.
· Solid knowledge of A/B testing best practices across web, email, and push channels.
· Strong analytical mindset; proficiency in tools like Google Analytics, Tableau etc.,
· Ability to turn data into actionable insights and clearly communicate findings.
Preferred:
· Background in online trading, fintech, or digital marketing.
· Understanding of HTML/CSS and ability to collaborate with dev teams
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Conversion Rate Optimization
1 week ago
Herzliya, Tel Aviv, Israel AvaTrade Full time ₪90,000 - ₪120,000 per yearWe're seeking a skilled CRO Specialist to lead experimentation efforts across AvaTrade's web and marketing channels. You will be responsible for planning and executing A/B tests on site elements, pop-ups, banners, and marketing content—including emails and push notifications. This role requires strong analytical skills, creativity, and hands-on experience...
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