Conversion Manager

We are seeking a CRO to manage and optimize the digital customer journey across all online channels.

The CRO will drive measurable improvements in conversion rates using data-driven strategies, testing methodologies, and UX best practices.

This role requires strong analytical skills, a deep understanding of digital user behavior, and a hands-on approach to continuous improvement.

Responsibilities also include programmatic process management to ensure scalable and efficient performance optimization.

YOUR IMPACT:

• Develop and implement a comprehensive conversion optimization strategy aligned with overall business objectives.
• Identify growth opportunities across web, mobile, and other digital channels to maximize conversion rates.
• Design and execute A/B and multivariate tests to evaluate site changes, new features, and user flow improvements.
• Provide support, feedback, and documentation for the QA team during testing cycles and project releases.
• Use analytics tools (e.g., Google Analytics) to monitor site performance, user behavior, funnel metrics, and campaign effectiveness.
• Consult and advise on acquisition projects requiring web development input, ensuring collaboration with third parties for high-quality, on-brand execution.
• Leverage programmatic advertising platforms to drive user acquisition and improve conversions through targeted campaigns.
• Implement and manage tracking and tagging solutions on mobile and web platforms to understand customer behavior and support data-driven decision-making for future developments.

OUR REQUIREMENTS:

• 2+ years of experience with Tag Management Systems, Google Analytics (preferred), and WordPress. Familiarity with cross-browser and cross-platform compatibility, APIs, and tracking methods is an advantage.
• Strong understanding of digital marketing channels, user acquisition strategies, and e-commerce fundamentals.
• Proven track record of successfully increasing conversion rates through structured testing and optimization programs.
• Proficiency with web and marketing analytics platforms.
• Basic knowledge of HTML/CSS or the ability to understand web development processes is a plus.
• Comfortable applying statistical concepts for test evaluation and confident in interpreting results.
• Proactive, creative, and independent, with a curious mindset and broad troubleshooting capabilities.
• Fluent in English, with strong written and verbal communication skills.

WHAT WE OFFER:

• Hybrid Work Environment
• Annual Discretionary Performance Bonus
• Personalized Learning and Development Programs
• Long-term Career opportunities
• Lunch Allowance (800 ILS gross per month)
• Travel Commute Allowance
• 18 days of annual leave, including the option of accumulating extra vacation with years of service to the company
• Birthday Leave
• Marriage Leave Vacation
• Service Awards Gifts
• Outstanding team-building experiences in welfare and social events
• Variety of Employee Perks
• Monetary Gifts for Rosh Hashanah and Passover
• Keren Hishtalmut contribution
• Keren Pensia
• Recuperation Pay