Product Marketing Manager

1 week ago

New York Israel Vega Full time $120,000 - $180,000 per year

We're Vega One of the fastest growing start-ups in Cybersecurity - redefining the limits of Security Analytics and Operations.

We've raised a $65M Series A from Cyberstarts, Accel, Redpoint and CRV, to build a platform that will become the new AI-Native operating system for the SOC. We're already making a huge impact on some of the world's largest companies - improving their detection, unlocking their data and saving them money. Want to join us and be a part of the journey? This is your chance

We're looking for an experienced Product Marketing Manager (PMM) with deep expertise in cybersecurity to lead our go-to-market strategy and craft a compelling product narrative that resonates with our market.

WHAT YOU WILL DO

Positioning & Messaging

  • Develop crisp, differentiated messaging for technically complex cybersecurity products, independently and strategically.
  • Frame product capabilities around real-world security workflows and outcomes (e.g., faster triage, lower MTTR, reduced data movement cost).
  • Localize messaging effectively across buyer personas (e.g., Detection Engineers, SOC Managers, CISOs, Compliance teams).

Product Launch Ownership

  • Lead end-to-end execution of product and feature launches, including messaging, sales enablement, customer communications, and outbound content.
  • Treat launches as strategic levers to shape market perception and accelerate sales momentum.

Sales & Field Enablement

  • Build and maintain battlecards, demo narratives, sales decks, and playbooks to drive product understanding and win rates.
  • Collaborate closely with Sales and Solution Engineering teams to gather feedback and continuously refine messaging and assets.
  • Enable effective land-and-expand strategies by aligning value props with both initial use cases and long-term growth opportunities.

Content Development

  • Write or contribute to high-impact blogs, whitepapers, solution briefs, and webinars that strike the balance between technical depth and commercial value.
  • Work cross-functionally to ensure consistent tone, visual storytelling, and brand narrative.

Strategic Go-To-Market Thinking

  • Collaborate on pricing and packaging strategies, tiering, and monetization plans to ensure alignment between product value and market opportunity.

WHAT YOU WILL BRING

Technical Fluency (Non-Engineer Level)

  • Strong comfort level discussing cybersecurity concepts such as KQL, MITRE ATT&CK, log pipelines, threat detection, data correlation, detection content, and enrichment.
  • Understands how SIEM, XDR, SOAR, EDR, and security data lakes integrate into modern security stacks.
  • Can translate nuanced technical functionality into competitive differentiation.

Industry Knowledge

  • Deep familiarity with the security buyer and user landscape: detection engineers, SOC managers, architects, compliance teams, etc.
  • Experience working alongside or competing with leading vendors such as Splunk, CrowdStrike, SentinelOne, Panther, Chronicle, Sumo Logic, or Elastic.

Execution Experience

  • Has led multiple successful product/feature launches independently.
  • Demonstrated impact on improving sales performance through effective enablement and messaging.
  • Experience in B2B cybersecurity marketing, ideally in fast-paced, high-growth environments.

Communications Skills

  • Excellent written and verbal communication skills, with the ability to tell a clear and compelling story to technical and executive audiences alike.
  • Collaborative mindset with proven ability to work across Product, Sales, and Marketing teams.

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