Mobile User Acquisition Manager

2 weeks ago

Tel Aviv, Tel Aviv, Israel Moon Active Full time ₪60,000 - ₪120,000 per year

Description
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

  • Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
  • Constant conversion performance improvement by A/B testing ad copy and creative types
  • Make recommendations on campaign enhancements including retargeting, bid automation, etc
  • Provide regular reporting and analysis of campaign performance
  • Identify new opportunities, plan, test and implement new customer acquisition channels
  • Help influence the strategy for several key digital marketing initiatives

Requirements

  • +2 years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company's social media efforts)
  • Exceptional analytical and quantitative skills, Strong Excel skills
  • Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
  • Good working knowledge of current best practices in paid traffic
  • Fluent Verbal and Written English Skills required
  • A minimum of a Bachelor's degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus

Advantages

  • Passion for mobile or free-to-play gaming
  • Understanding of mobile attribution

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