Creative Strategist

2 weeks ago

Tel Aviv, Tel Aviv, Israel Sett Full time ₪80,000 - ₪120,000 per year

About the Role

We're looking for a
Creative Strategist
with
strong domain expertise in mobile gaming and digital performance creative
to lead the strategic direction of our ad creative efforts. This person will serve as a trusted advisor across teams, owning the
strategic thinking, research, ideation, and delivery planning
that powers our best-performing ad content.

You'll collaborate closely with Product, Creative Teams, and Customer Success
to shape our high-performing video ads strategy.

Key Responsibilities

Strategic Ownership & Cross-Team Collaboration

  • Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation.
  • Work closely with
    Product, CS, and Creative Leads
    to define
    strategies, priorities, and development plans
  • Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics

Market Research & Insights

  • Conduct
    ongoing market research
    and competitive analysis to stay on top of trends
  • Translate insights into
    actionable concepts and ideas
    across multiple game genres and formats
  • Deliver
    trend analysis and domain insights
    to inform internal decisions and innovation

Performance-Focused Execution & Guidance

  • Approve and guide initial deliveries—ensuring strong strategy alignment and meeting client requirements
  • Evaluate concepts based on
    performance potential and data
    , rather than subjective preferences
  • Approach every challenge and opportunity—with creative solutions and a proactive mindset and ownership
  • Lead ideation sessions for new creative directions and campaigns, driven by objective thinking and aligned with data and performance goals
  • Manage
    multiple projects and priorities
    with autonomy, ownership, and clarity

Qualifications

  • 5–7 years of proven experience
    in creative strategy or user acquisition within the mobile gaming or creative marketing performance
  • Deep
    domain knowledge
    of mobile gaming and creative content for performance marketing
  • Proficiency in English
    —you'll write, present, and collaborate globally
  • Ability to
    juggle multiple projects
    and drive each forward with strategic clarity
  • Strong
    communication and collaboration skills
    —you work well with Creative, Product, and CS
  • A confident,
    self-sufficient thinker and doer
    —you take ownership and move things forward
  • A true
    problem-solver
    with the creative intuition and fluent in data analysis

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