Creative Strategist

Realize your potential by joining the leading performance-driven advertising company
As a Creative Strategist, you will serve as a strategic partner to top-tier brands and agencies as part of the Taboola Creative Shop. You'll deliver creative advertising strategies, best practices, and optimizations that help clients and internal stakeholders succeed on Taboola's ads platform (Realize). This role also includes a significant focus on developing and monitoring creative strategy for Taboola's internal acquisition team, helping to optimize user acquisition across channels. You will work in a fast-paced, collaborative environment with stakeholders across sales, marketing, and product teams.

To Thrive In This Role, You'll Need

• 5-7 years of experience in a creative strategy role within digital advertising
• Strong understanding of global digital media buying, ad platforms, landing page performance, and content marketing
• Demonstrated success in using data and testing frameworks to drive creative decisions
• Familiarity with user acquisition funnel strategies, especially for in-house growth teams
• Experience working with or implementing generative AI tools in creative workflows
• Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment
• Excellent presentation skills for webinars, internal briefings, and client-facing sessions
• Fluent in English – verbal and written communication
• Willingness to travel across 2-3 times a year for client meetings and team sessions

Bonus Points If You Have

• Experience managing or mentoring team members is a strong advantage.

How You'll Make An Impact

• Consult top-tier brands and agencies on creative strategy for the Taboola platform
• Lead the strategy for optimizing campaign assets, including copy, images, videos, and landing pages
• Translate internal and external data into actionable best practices
• Create and deliver educational materials for both internal and external use
• Monitor and iterate on creative strategy for Taboola's internal user acquisition efforts, in collaboration with performance marketing and in-house media buying teams
• Drive collaboration with a small, global group of creative strategists to elevate strategy execution
• Help prioritize strategic initiatives, define workflows, and contribute to continuous improvement
• Partner with sales, marketing, and product to ensure output is high-impact and aligned with business needs
• Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements)

Why Taboola?
About
If you ask Taboolars what they love about working here, they'll tell you that they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

• Adam Singolda, Taboola Founder and CEO says; "You can copy anything from another business but you can't copy a company's culture.
• Well-being: Enjoy comprehensive benefits (health, etc.), a fully stocked kitchen, and location-specific perks (gym, parking).
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola's technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

By submitting your application/CV, any personal information you provide will be subject to Taboola's Employee Data Policy. Please review our policy carefully before submitting any of your personal information. You may contact us at with any questions about how we collect or use your personal information, or your applicable rights.