Director of Growth Marketing

1 week ago

Ramat Gan, Tel Aviv, Israel Shield Full time ₪180,000 - ₪250,000 per year

Shield is a global startup, with offices in Tel Aviv, New York, London, and Lisbon.

We're rapidly growing and looking for another important piece of the puzzle - Director of Growth Marketing.

Is it you?

The Director of Growth Marketing at Shield is a strategic and operational Marketing leader responsible for driving scalable, predictable, and measurable Marketing driving revenue growth. This role blends ownership of data driven GTM program, and full-funnel growth strategy. You'll work cross-functionally with Marketing, Sales, Product, and Customer Success to identify opportunities, operationalize strategy, and execute initiatives that accelerate Shield's trajectory.

What You'll Do:
GTM Program Leadership

  • Define, develop, and execute Global GTM Marketing programs aligned with Shield's business goals and growth targets.
  • Collaborate with leadership to identify and prioritize opportunities for GTM optimization and innovation.
  • Lead cross-functional teams to execute major initiatives, including market expansion, new product rollouts, and strategic partnerships.
  • Oversee Marketing demand generation programs and ABM campaign strategy, timelines, resource allocation, accountability frameworks, and execution metrics.
  • Develop processes and dashboards for measuring Marketing ROI and performance impact.
  • Stay current on GTM trends and industry benchmarks to inform strategy.

Full-Funnel Marketing & Channel Innovation

  • Architect and scale a full-funnel marketing approach—top-of-funnel brand awareness and demand generation to bottom-of-funnel deal acceleration.
  • Drive Account-Based Marketing strategy across different segments using intent based targeting, personalization, and orchestration.
  • Integrate intent-based data and behavioral signals to prioritize accounts, tailor campaigns, and shorten sales cycles.
  • Drive multi-channel acquisition across paid media, SEO, content, email, social, video, and podcasting—optimized for Generative Engine Optimization (GEO) to enhance searchability and AI visibility.
  • Monetize Shield's brand presence through owned media channels (PPC, owned content, webinars, podcasts, video series) and field/in-person events, tracking contributions to pipeline and revenue.
  • Collaborate with Product Marketing and Brand teams to ensure channel-specific strategies reinforce Shield's value proposition.

Growth Strategy & Execution

  • Lead and scale the Marketing Operations function, managing Marketing systems, process design, and performance analytics.
  • Architect and optimize the end-to-end Marketing and sales process, from lead routing to deal closing and renewals.
  • Lead the growth roadmap with a focus on acquisition, activation, and retention.
  • Build internal alignment and drive execution across growth, product, and revenue teams.

Requirements:

What You'll Need

  • 10+ years of experience in Marketing Demand Generation and ABM growth strategies, with 5+ in a leadership role.
  • Proven track record in Enterprise B2B SaaS, leading GTM strategy through hyper-growth phases.
  • Deep knowledge of HubSpot (admin-level understanding preferred) and marketing and sales process automation.
  • Strong grasp of SaaS economics and metrics: ARR, CAC, LTV, churn, and expansion.
  • Analytical mindset with the ability to distill data into actionable insights and strategic decisions.
  • Experience managing cross-functional teams and collaborating across Marketing, Sales, and Product.
  • Exceptional communication and stakeholder management skills.
  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
  • English mother tongue or fluent.

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