Product Marketing Manager

2 days ago

Tel Aviv, Tel Aviv, Israel Apiiro Full time ₪120,000 - ₪180,000 per year
Join Apiiro — Design, develop, and deliver secure software faster

Apiiro is a fast-growing startup at the forefront of the application security field. Our cutting-edge platform is designed to help development teams build secure software quickly, enabling them to move faster while managing risks. As pioneers in the app-sec space, we're shaping the future of secure software development. If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, Apiiro is the place to be.

The opportunity

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the "Most Innovative Startup" and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in Apiiro's marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function. 

What You Will Do

  • Develop and maintain positioning and messaging frameworks
  • Research industry trends to proactively recommend messaging and content that will resonate with target audiences
  • Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
  • Analyze competitors and develop battle cards
  • Understand the analyst landscape and helping to craft briefing materials and follow-up for them
  • Lead product launches, from building the message to overseeing the development and rollout of new collateral
  • Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market 
  • Lead sales and partner enablement
  • Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

What You're About

  • Enthusiastic about helping to build a game-changing company
  • Ability to develop compelling messaging and razor-sharp positioning
  • Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
  • Flexible, well-rounded, and with the ability to adapt to changing priorities
  • 5+ years of experience in B2B security, preferably SaaS-based
  • Excellent verbal and written communicator and creative thinker

  • Product Marketing Manager

    2 days ago

    Tel Aviv, Tel Aviv, Israel anecdotes Full time ₪80,000 - ₪120,000 per year

    We're looking for a dynamic and motivated Product Marketing Manager to join our team, reporting to the Director of Product Marketing. In this role, you'll play a central part in shaping and communicating our messaging and positioning, with a strong focus on creating content that drives awareness, engagement, and conversion. You'll collaborate...

  • Product Marketing Manager

    1 week ago

    Tel Aviv, Tel Aviv, Israel SysAid Full time ₪120,000 - ₪360,000 per year

    SysAid is a service automation company delivering software for organizations that want to get more done. Our SaaS ITSM (IT Service Management) and Asset Management solutions serve more than 4,000 customers across the globe. We do the heavy lifting for IT and anyone delivering services in the digital workspace by leveraging automation, analytics, and AI.As a...

  • Product Marketing Manager

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel Guardz Full time $80,000 - $120,000 per year

    Established in 2022, Guardz rapidly emerged as a noteworthy player in the cybersecurity sphere, securing $85M in funding and rallying a dedicated team of 100 industry professionals. Our vision is to foster a safer digital landscape for small and medium businesses across the globe. To this end, we introduced our comprehensive all-in-one Secure & Insure...

  • Product Marketing Manager

    2 days ago

    Tel Aviv, Tel Aviv, Israel Noma Security Full time ₪80,000 - ₪120,000 per year

    Noma Security is hiring aSenior Product Marketing Managerto drive our go-to-market strategy, sales enablement, and content initiatives. This role is essential for bridging product, marketing, and sales—crafting compelling messaging and ensuring successful product launches. You'll be central to shaping how we talk about what we do, what makes us different,...

  • Product Marketing Manager

    1 hour ago

    Tel Aviv, Tel Aviv, Israel 19374f2e-44f2-49bd-abf2-e0bd60478ef3 Full time ₪70,000 - ₪120,000 per year

    DescriptionSilverfort is a cyber-security startup that develops a revolutionary identity protection platform. Using patented technology, our product enables strong authentication across entire corporate networks and cloud environments, without any modifications to endpoints and servers. In addition, we use advanced behavior analytics to apply adaptive...

  • Product Marketing Manager

    2 weeks ago

    Tel Aviv, Tel Aviv, Israel Entro Security Full time ₪120,000 - ₪180,000 per year

    Contact: .securityWe are looking for a Director of Product Management to join our team in Tel-AvivWe're looking to hire a creative and proactiveProduct Marketing Managerto join the marketing team working directly with the Director of PMM and collaborating across departments. This is a unique opportunity to be joining a great team in a space that's redefining...

  • Product Marketing Manager

    2 days ago

    Tel Aviv, Tel Aviv, Israel Lasso Full time ₪90,000 - ₪120,000 per year

    Lasso is on a mission to secure the use of LLMs in the real world protecting data, privacy, and businesses from AI threats. From the first line of code to protecting real-world data, every decision matters. If you're ready to shape the future of AI security - we would love to hear from youWe are growing fast and looking for a Product Marketing Manager (PMM)...

  • Product Marketing Manager

    6 days ago

    Tel Aviv, Tel Aviv, Israel Rise Full time $60,000 - $120,000 per year

    We're looking for a Product Marketing Manager who's equal parts strategist, storyteller, and doer. Someone who can take an idea and turn it into impact—whether that's a launch plan, a sales deck, or a LinkedIn post that sparks conversation. You'll join a team that's being built from the ground up, where there's room to shape, experiment, and make your...

  • Product Marketing Manager

    6 days ago

    Tel Aviv, Tel Aviv, Israel Rise Full time ₪60,000 - ₪120,000 per year

    We're looking for a Product Marketing Manager who's equal parts strategist, storyteller, and doer. Someone who can take an idea and turn it into impact—whether that's a launch plan, a sales deck, or a LinkedIn post that sparks conversation. You'll join a team that's being built from the ground up, where there's room to shape, experiment, and make your...

  • Product Marketing Manager

    2 days ago

    Tel Aviv, Tel Aviv, Israel Yotpo Full time ₪60,000 - ₪120,000 per year

    If you're passionate about telling powerful product stories, driving go-to-market excellence, and shaping how customers experience innovation, we'd love to hear from you The Product team at Yotpo is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product,...