Director of Self Serve Growth

2 weeks ago

Tel Aviv, Tel Aviv, Israel Vee Full time ₪120,000 - ₪240,000 per year

At
Vee
, we're building a new generation of AI-powered teammates that help nonprofits grow faster, raise more, and operate at scale. From
Maggie
, our social media teammate, to
Grant
, our grant research copilot — our products are already transforming how hundreds of organizations grow.

We're now entering our next chapter: scaling our
self-serve business
into a powerful growth engine that can reach thousands of organizations globally. To do this, we're hiring a
Director of Self-Serve Growth
to
build and lead the business unit that will generate $10M+ in new ARR
newt year through a fully no-touch, product-led motion.

The Role

This is not a "maintain and optimize" role — it's a
build and scale from the ground up
mission.

You'll be responsible for the
entire self-serve growth engine
:

  • Defining the strategy
  • Owning the funnel
  • Driving revenue through campaigns and product-led tactics
  • Building and leading the team to execute at scale

You'll partner closely with Product, Marketing, Data, and Exec leadership to craft a world-class no-touch experience — one that drives massive top-of-funnel demand, activates users seamlessly, and converts them into long-term customers at scale.

What You'll do:

  • Build and own the self-serve growth business unit
    — set the vision, strategy, targets, and roadmap for scaling ARR beyond $10M through no-touch channels.
  • Architect and optimize the entire funnel
    — from acquisition and activation to monetization and expansion, ensuring scalable, predictable growth.
  • Run high-impact campaigns
    across multiple channels (paid, organic, referral, product) to drive a steady flow of qualified users into the funnel.
  • Partner with Product
    to build frictionless onboarding and self-serve purchase experiences that maximize activation and conversion rates.
  • Establish data-driven growth loops
    and experimentation frameworks to continuously improve performance.
  • Build and lead a world-class team
    — including growth marketers, product growth PMs, analysts, and ops talent — to execute the mission end to end.
  • Own revenue goals
    — track, forecast, and deliver aggressive ARR growth targets through self-serve.
  • Collaborate cross-functionally
    with leadership to integrate the self-serve engine into the broader GTM strategy.

If You Are:

  • An experienced growth leader
    — 8+ years of experience in growth, marketing, or product-led strategy, with a proven track record of scaling self-serve revenue streams to $10M+ ARR.
  • A PLG expert
    — you understand the mechanics of product-led growth deeply, from onboarding funnels to monetization loops.
  • A business builder
    — you know how to build a new revenue engine from scratch: strategy, execution, hiring, and scaling.
  • A strategic operator
    — equally comfortable defining high-level strategy and rolling up your sleeves to make things happen.
  • Data-obsessed
    — you make decisions grounded in data, and you know how to set up the right instrumentation to see the full picture.
  • A team builder and leader
    — experienced in hiring, mentoring, and scaling high-performance teams.
  • Hungry for impact
    — you thrive in fast-moving environments and love owning ambitious, measurable outcomes.

Bonus if you have a deep familiarity with the nonprofit space in the US.

This is a
build-the-engine role
. You'll shape one of Vee's most important growth levers, own a massive revenue target, and build a team from the ground up to make it happen. If you've ever dreamed of architecting a $10M+ ARR no-touch business line inside a fast-growing startup — this is your shot.

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