VP Marketing

7 hours ago

Tel Aviv, Tel Aviv, Israel StarHunter Full time ₪120,000 - ₪240,000 per year

We are seeking an experienced and visionary
VP Marketing
to lead the marketing strategy and execution for a fast-growing gaming company. The ideal candidate is a data-driven, creative, and strategic leader with deep knowledge of user acquisition, brand positioning, and community engagement in the gaming industry. This role requires a balance of analytical and creative thinking, hands-on execution, and strong leadership skills to drive growth across global markets.

Key Responsibilities
Strategic Leadership

  • Define and execute the global marketing strategy to drive user acquisition, engagement, and retention across multiple gaming titles and platforms.
  • Lead all marketing functions, including growth, brand, creative, community, and communications.
  • Partner closely with product, data, and studio teams to ensure marketing initiatives are aligned with game design, player insights, and business goals.
  • Establish measurable KPIs to track and optimize marketing performance across all channels.

User Acquisition & Growth

  • Oversee performance marketing campaigns across digital channels (Meta, Google, TikTok, influencer networks, programmatic, etc.).
  • Develop and optimize media mix models to ensure efficient UA spend and positive ROI.
  • Leverage data analytics to identify growth opportunities and refine audience segmentation and targeting.

Brand & Creative

  • Build and evolve the company's brand identity, ensuring consistency across all touchpoints.
  • Lead creative strategy for marketing assets, trailers, campaigns, and storytelling initiatives.
  • Collaborate with internal and external creative teams to produce high-impact campaigns that resonate with global audiences.

Community & Player Engagement

  • Drive community engagement initiatives across Discord, Reddit, YouTube, Twitch, and other player channels.
  • Establish long-term relationships with content creators, streamers, and gaming influencers.
  • Champion player feedback loops to enhance brand loyalty and product-market fit.

Team Leadership & Operations

  • Build, mentor, and lead a multidisciplinary marketing team, fostering a culture of creativity, performance, and accountability.
  • Manage relationships with agencies, partners, and platform representatives.
  • Own marketing budgets, forecasting, and reporting to senior leadership.

Requirements

  • 8+ years of marketing experience, with at least 3 years in a senior leadership role within the
    gaming or b2c industries
    .
  • Proven track record in
    scaling games
    through performance marketing, brand storytelling, and data-driven growth.
  • Strong analytical mindset with experience in campaign attribution, data tools, and KPI optimization.
  • Deep understanding of gaming audiences, player behavior, and market trends.
  • Experience managing cross-functional teams and large marketing budgets.
  • Excellent communication and presentation skills in English (additional languages – advantage).
  • Passion for gaming and familiarity with current titles, genres, and player communities.

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