Social Media Team Lead

23 hours ago


Tel Aviv, Tel Aviv, Israel Realplay Full time $60,000 - $120,000 per year

RealPlay LTD is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. Join us at RealPlay, where we believe that play isn't just entertainment — it's essential. We're passionate about creating engaging, data-driven digital experiences that delight and inspire players across the globe.

We're now looking for a Social Team Lead to spearhead our social presence and community engagement strategy. As Social Team Lead, you'll be responsible for shaping our social media voice, leading creative campaigns, and managing a small, high-performing team to grow and engage our player community.

Responsibilities

  • Own and execute the overall social media and communit strategy across platforms (Facebook, Instagram, X, Reddit, and more).
  • Develop and manage the monthly and weekly content calendar, ensuring alignment with game launches, events, and promotional goals.
  • Lead and mentor a team of social media specialists and content creators.
  • Develop engaging creative concepts for campaigns, promotions, and new feature announcements to boost player engagement and brand loyalty.
  • Oversee copywriting for social media posts, in-game messages, and community announcements.
  • Collaborate cross-functionally with the design, monetization, product, and operations teams to ensure unified messaging and asset quality.
  • Monitor platform performance and community feedback, using insights to optimize strategy and improve player sentiment.
  • Ensure consistency in brand tone, voice, and visual identity across all content.
Requirements
  • 4+ years experience managing social media in the gaming, entertainment, or digital content space.
  • Native-level English communication – written and verbal.
  • Strong understanding of American digital culture and player psychology.
  • Excellent copywriting and storytelling skills tailored for community engagement.
  • High attention to detail and ability to balance creative quality with fast execution.
  • Experience working closely with design and content teams.
  • Background in gaming or social casino content – a strong advantage.
  • Experience in a startup or fast-paced environment – a plus.

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