Senior Product Manager, Growth

8 hours ago

Tel Aviv, Tel Aviv, Israel Hello Heart Full time $120,000 - $180,000 per year

About Hello Heart:

Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association's Innovators' Network and CVS Health Point Solutions Management platform. Visit for more information.

About the Role

We're looking for a Senior Product Manager, Growth & Experience to accelerate Hello Heart's impact by driving engagement, conversion, and retention across the user journey. You'll own the experiences that turn awareness into activation and activation into long-term habit formation—helping more people take control of their heart health and stay engaged over time.

This is a high-visibility, high-impact role for a product manager who is both data-driven and user-obsessed. You'll combine behavioral science, experimentation, and storytelling to craft experiences that feel personal, intuitive, and motivating. You'll partner closely with Growth Marketing, Design, Data, and Engineering to create seamless, measurable, and delightful interactions that keep users coming back every day.

Responsibilities
  • Own the end-to-end user journey, from onboarding and activation to ongoing engagement and retention.
  • Develop and execute a roadmap of features, experiments, and growth loops that drive sustained usage and measurable outcomes.
  • Leverage experimentation platforms (e.g., Statsig, Mixpanel) to identify the highest-impact opportunities for growth.
  • Partner with Member Marketing and Engineering to optimize key funnels, including enrollment, onboarding, re-engagement, and conversion.
  • Collaborate with Product Design to create experiences that are simple, motivating, and grounded in behavioral science.
  • Define success metrics and use data to measure, learn, and iterate quickly.
  • Champion a test-and-learn culture—running rapid experiments to uncover new ways to drive user value.
  • Communicate progress, insights, and impact to executives and cross-functional partners with clarity and conviction.
Qualifications
  • 6+ years of product management experience, including meaningful time in consumer-facing or B2B2C products.
  • Proven success driving measurable user growth and engagement through experimentation and optimization.
  • Deep understanding of product analytics, A/B testing, and behavioral design principles.
  • Experience collaborating with marketing, data, and design to influence acquisition and retention.
  • Excellent communication skills; able to translate data into compelling stories and clear decisions.
  • Strong bias to action, with a track record of driving results in fast-paced, ambiguous environments.
  • Passion for building products that improve people's health and empower lasting behavior change.

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.  

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